Currently the SMART TV market is growing at 100% year on year. About 80% of the market is dedicated to SMART TVs and 20% of it is still for non-smart TVs. However, in the next two years we are projected to have a 90% market share of which mostly will stand for SMART TVs.
Commenting on the growth of Indian Smart TV market, Avneet Singh Marwah, CEO, Super Plastronics Pvt Ltd, a Kodak brand licensee said, “Overall, there will be a change in buying habits of customers in the market for TVs who will gravitate towards internet enabled products such as smart TVs primarily because of the scope that internet provides. Disruption in 5G will also allow for the internet to expand to smaller and more rural areas. The Finance Minister of India has recently announced the expansion of the new fibre optical cable in the rural sector especially which will enable immense growth in both semi-rural areas and villages.”
He further added, “SMART TVs have truly become a device for education and learning alongside being an object to consume entertainment only and the internet will help bring about that change steadily in the more backward areas of our nation. Content has become a more unconventional form of education, a medium that is becoming pertinent and very important. During the pandemic it has been realised by all that everything is truly dispensable, and we need to ensure to create backup systems in place whether it is about creating alternate forms of working or education.”
Offering Best Quality Products to Customers
“Kodak has always been using the ANDROID OS, the operating system with the highest market share in India for TVs. In order to use this operating system, we are required to do a lot of testing and quality checks that are done alongside a testing lab affiliated with Google. Briefing about the endavours to offer best quality TVs, Avneet Marwah said, “Kodak is completely in line with the objective and mission of Make in India. Since we end-to-end manufacture all our products within our facilities it gives us enough leverage to maintain the highest form of quality in all respects, while rectifying what is not working. We have come to realise that our failure rates are the lowest in the market since we custom make products for the Indian customer instead of following an umbrella approach and offering standardised products.”
Assurance for Best Service Support
“Kodak, as soon as it launched, was able to offer delivery across 14000 pin codes across India. We also offer a service network like no other wherein we have 800+ service centres- most company owned and a few in collaboration with 3 leading service providers that also offer the same services to other multinational companies in the same sector. In terms of SLA, in urban areas it is less than 24 hours and in rural areas it is between 48 to 72 hours” stated Avneet Marwah.
Business Model and Strength
“Kodak as mentioned above was launched as an online only brand. In the first go we were able to deliver our deliveries across India, within 72 hours at max, even though our after sales service and network was very swift. Our promise was to offer best in class TVs with high end technologies at affordable rates. Living up to this promise along with our low failure rate has allowed us to gain the trust of our old and new customers” said Avneet Marwah. “Today, we are continuously being approached by big regionally known retailers to collaborate and with our low margins that we offer to our distributors is also helping us incredibly. Currently, while we cover all of Assam in the east to Gujarat in the west, J&K in the north to Kanyakumari in the south; we aim to have 5000+ billing counters in India. The internet is penetrating at a lightning speed and with our tech enabled system, we are hoping for our customers to enjoy it in the best way possible.”
