The smart TV market is witnessing exponential growth as adoption of new technologies have elevated the entertainment experience for consumers across India. Elaborating on the major trends in the Indian Smart TV market, Avneet Singh Marwah, CEO, Super Plastronics Pvt Ltd, Kodak brand licensee said, “The top two trends that we will see in the Indian SMART TV market will be the growth in popularity of the segment. Maximum growth in the overall television sector this past year has come from this category and for 2022 we are envisioning that 85% of the sales will be attributed to the same. Google is set to turn the trends around this year and cause mass disruption with its renewed ANDROID TVs and new Google TVs set to enter the market. As we already know, as per some studies carried out, viewers spend a maximum of their time looking for content to watch and the new offering from Google is set to change exactly that. The algorithm will read customer preferences so well that will help us save 30 hours per week in scouring for shows to watch. A content once watched will not be repeated and only that matches customer tastes so well will appear in the next-to-watch list.
He further added, “The second major trend that we will see this year is the strengthening large screen market space. Before the pandemic most people were watching content on the go, during long commutes etc but since then people have now been forced to stay in their home for safety reasons that have allowed them to experience content in a life sized way. The television category has definitely seen a hike amongst the 55 inch and 65 inch TV models and this makes for a great opportunity for affordable brands to capitalize on.”
Product Roadmap for 2022
“Our product strategy has been pretty simple. We have a range of models across the 24 inch and 75 inch space thus catering to a wide variety of customers. We are set to now add more premium models of TVs that will expand our audience base,” commented by Avneet. He further reveals, “Our 2022 product strategy also includes immense focus on product development. In sync with the message that the government promotes via the Atma Bharat scheme, as a brand we are developing much of our products in-house. We will also be introducing newer formats of UI / UX for our customers to enjoy. Additionally, this year kodak also has new tie-ups in place to enhance the sound quality of our TVs. In terms of channel plans, this year we entered several new markets offline and despite covid the response was great. And, now we are set to explore this further and will enter some regional chains in the north east, in orissa, down south in karnataka, andhra pradesh, telangana. The North India market has always been strong for us so now we will also move to chains in the West such as in Maharashtra and so on.”
New Year Wishes for Channel Community
We feel so supported by all our brand partners, especially in the offline space, who have helped us expand our business with their support. Covid hit everyone hard and collaboration was the way and we feel grateful to have been able to team up with people who gave us the space to explore. We do see a great promise for Kodak in the offline space and in order to work this further we are ready to offer great margins to all our partners.
