TVS Motor Drives Enhanced Customer Connections with Salesforce

TVS Motor Drives Enhanced Customer Connections with Salesforce

A 360-degree customer view is helping TVS Motors engage with customers at a deeper, more personal level

TVS Motor Company, one of the largest two-wheeler manufacturers in India, is shifting its customer experience efforts into high gear.

The company, which has an annual production capacity of nearly five million two-wheelers, endeavours to be known as a customer-centric company across all the 80 countries it serves.

“Our vision is to provide a contextual, personalised, real-time, and omnichannel customer experience – where, how, and when the customer expects it,” says Parvpal Singh, Head – CX Products, TVS Motor Company.

Delivering these experiences starts with knowing the customer. Teams need to have a complete understanding of customer journeys and moments of truth across touchpoints.

That’s where Salesforce helps.

“We’re using Salesforce Data Cloud to integrate data from different systems into a 360-degree customer view that can help us truly personalise experiences,” says Singh.

Learn more about what makes TVS Motor a customer company in this video with Singh.

𝐒𝐭𝐚𝐲 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐥𝐚𝐭𝐞𝐬𝐭 𝐮𝐩𝐝𝐚𝐭𝐞𝐬 𝐛𝐲 𝐣𝐨𝐢𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 WhatsApp Channel now! 👈📲

𝑭𝒐𝒍𝒍𝒐𝒘 𝑶𝒖𝒓 𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑷𝒂𝒈𝒆𝐬 👉 FacebookLinkedInTwitterInstagram

Related Stories

No stories found.