The festive season is a time of joy, celebration, and remarkable growth for the IT industry, making it a pivotal and highly anticipated quarter for tech brands. Speaking about expectations during festive season, Srinath P V IT, Managing Hardware and Software Solutions of the Consumer Channel, SME and Large Corporates, ViewSonic said, “During the festive season, online platforms take center stage, enticing customers with big deals and discounts from various brands. This surge often leads to a significant year-on-year growth, but it can also impact traditional channel businesses due to aggressive pricing in the e-commerce space. However, ViewSonic has stood out by introducing a distinctive price parity program, ensuring that prices remain consistent between channel partners and e-commerce platforms for the past two years.”
“This initiative instills confidence in channel partners, assuring them that they are on an equal footing with e-commerce counterparts during the festive season. During the year we are anticipating growth in Q4 this year,” he stated.
Plans for Boosting Company Growth
The heightened market sentiments and increased consumer demand creates a dynamic and lucrative environment for businesses, making the festive season a critical and lucrative time for market players to boost sales and revenue. Commenting about their plans to boost growth, he said Considering the festive season, ViewSonic is providing a range of exceptional offerings. We're bringing forth exciting and incredible deals on ViewSonic products, available on both e-commerce platforms and through our trusted channel partners, granting end-users the opportunity to acquire ViewSonic monitors at unprecedented prices. Furthermore, we are proud to introduce an industry-first initiative by extending an additional 2 years of warranty, providing customers with the peace of mind they deserve with their purchases."