The Indian IT peripherals market is growing exponentially as the demand for these products has dramatically increased. Boost in demand for excellent quality accessories, especially in gaming market or in content creation has given immense opportunities to tech brands. Portronics, leading Indian brand in portable devices, is very optimistic about business opportunities while going forward in year 2023.
Banking on Emerging Trends
Portronics is riding on the new technologies and innovation which can deliver more power and value to customers. Commenting on the key trends that will dominate, Guneet Singh, COO, Portronics said, “If we talk about the trends in this year, I believe that the top two trends in the Indian IT Peripherals market will be Gaming peripherals and Type-C USB hubs. If we look closely at how the markets are developing, you can clearly envision the major changes happening around. With the introduction of Type-C ports in normal laptops, which used to be restricted to MacBooks, Type-C USB hubs are going to be really helpful at easing out the workflow and device connectivity. The gaming domain is growing with every day as more and more people are now getting accustomed to staying at home and entertaining themselves, and hence, is the market for gaming peripherals growing as well.”
Strategies to Accelerate Growth
“Our product strategies are completely aligned with our target audience and our growing consumer base. Having said that, we have bifurcated our products into different categories to cater to both premium and economical customers. We believe in playing an all-round game so that we don’t miss out on the requirements of anyone in any way possible. We plan to increase our penetration to cater to Tier 2, Tier 3, Tier 4 consumer base by formulating different sales teams to serve the purpose,” concluded by Guneet.
