Riding on a strong festive performance and a strong youthful appeal, POCO India, one of India's leading consumer technology brands, has emerged as the fastest-growing smartphone brand in India for the third consecutive quarter. As per the recent IDC report for Q3 2023, POCO has attained an impressive growth rate of 50%, moving up to the 7th position in the top 10 smartphone brands.
The resounding success of POCO India in 2023 can be attributed to its increasing popularity among young consumers who are in search of cutting-edge technology, innovative devices that offer high performance and a stylish design. POCO M6 Pro 5G, has proven to be an absolute hit, quickly going out of stock as soon as it went on sale due to its incredible value and performance. Furthermore, the festive sales exceeded expectations, reflecting the tremendous demand for POCO products.
Mr. Himanshu Tandon, Country Head, POCO India, said, "2023 marked a significant growth year for POCO in India. Our growing popularity in India underscores our effective three-pronged strategy which revolves around a steadfast commitment to innovation, a focus on our Gen Z demographic, introduction of a diverse portfolio of feature-rich smartphones catering to the youth at an unmatched price. We are determined to build upon this remarkable momentum and set our sights for an even more promising 2024. In addition to an array of exciting product launches we are committed to enhancing the overall consumer experience by strengthening our after-sales service and support networks."
On the marketing front too, POCO India has been establishing a strong connect with Gen Z audience, with it's clutter-breaking approach. Be it the recent partnership with the movie Jawan for strong in-scene integration, or the association with MTV 3.0 as a title sponsor; or even capitalizing on the current cricket frenzy through its presence during the India - Australia cricket series, POCO India has maximized its visibility across touchpoints, helping in building up a loyal fan base.