As the organizations embracing digital transformation on a larger scale, the risk of cyberattacks has been also growing. In 2023, organizations endeavour to boost their IT infrastructure with robust security solutions that not only empower them in this digital world but also opens new opportunities for them to excel. It is the great time for cybersecurity players to capitalize on the emerging opportunities. Palo Alto Networks, well known global brand, has already aligned their strategies to boost it’s presence in Indian market.
Cybersecurity Trends to Watch Out
A bigger picture of targeted threat areas in 2023 is the real challenge for cybersecurity solution providers. However, the next-gen technologies are helping the security market players to develop more advanced and effective solutions. Revealing more detail on the topic, Krithiwas Neelakantan, Channels & Alliances Leader, Palo Alto Networks said, “In the new year, staying on top of cybersecurity trends will be critical because, apart from the attacker's behaviours, they consider a broad view - right from technology to workplace trends and evolving laws and regulations. This will enable enterprises to get the bigger picture of where threats lie, especially in two key areas - 5G and the Internet of Medical Things. 5G connections in India are expected to reach 88 million by 2025, according to a recent report by GSMA. While the spotlight is currently focused on delivering higher data speeds, latency improvements, and the overall functional redesign of mobile networks, the cloud will expose the 5G core to cloud security vulnerabilities.
“With only 14% of Indian organisations equipped with a plan to secure their 5G/4G environment, CISOs will need to be wary of large-scale attacks from any source, including the operator's own network. On the healthcare front, Digitisation has enabled new capabilities such as virtual healthcare and remote diagnosis. But the prevalence of legacy and sensitive data will make healthcare an attractive target for cyber threat actors. Ensuring the cybersecurity of medical IoT will be important as ever for patient safety as the closer a patient is to a device, the greater the likelihood for weaponization by bad actors,” added by Krithiwas.
Strategies to Accelerate Growth
“Our channel ecosystems across the globe is looking at security consolidation. Customers are going through network security and cloud transformation with the Security Operations Center (SOC) next. They want to navigate these changes without any added complexities, making this a key focus for us in the new year. We are also planning to make major enhancements to our NextWave partner program, globally, due to market changes transforming the cybersecurity landscape. This will involve moving separate global partner programs into the NextWave banner and creating offerings for partners that help them specialize in specific product and service niches,” continued Krithiwas.
Message for Channel Partners
“Partners are the core of our business model in 2022 and will continue to be in 2023. Across regions, the diverse range of organisations we work with demonstrated continued excellence in helping customers evolve their cybersecurity paradigms. Our partners also contributed more to our pipeline than ever before. As the pace of digital transformation continues to accelerate, hybrid working becomes the norm, and the need to automate security intensifies, we are seeing more customers pivot to our platform approach. Collectively, we have a huge opportunity to do this right by harnessing our portfolio and building the services ecosystem to help our customers in new ways,” concluded by Krithiwas.