Noise has once again secured its position as the leading smartwatch brand in the country, securing a 29% market share in Q1 2025, according to the latest industry report by Counterpoint Research.
This sustained leadership comes at a time when the Indian smartwatch market is witnessing a significant evolution. Initially driven by budget-conscious consumers and trend-led purchases, the sector is now transitioning toward a more premium, experience-driven phase. As consumers become more discerning, demand is growing for smartwatches that offer not just connectivity but enhanced health features, durability, and lifestyle integration.
Speaking on this milestone, Mr. Amit Khatri, Co-Founder of Noise, shared insights on the shifting dynamics of the wearable industry, "What began as a price-led race to reach every wrist has now evolved into a pursuit of premium experiences and deep functionality. The early surge in the smartwatch industry came from budget-first adoption, wide online availability, and trend-led purchases. But that curve has flattened. We are now at the onset of a more discerning, value-led phase - where the consumer is no longer buying just a smartwatch, but a lifestyle upgrade rooted in trust, performance, and long-term utility."
He further elaborated on Noise’s strategic approach: "Growth is no longer about who can sell more, but who can build better - products that are purpose-built, health-credible, and experience-rich. We anticipated this shift early. Our investments in health-centric innovation, and deeper penetration across different tiers were not reactive but foundational in nature. Noise’s sustained leadership over the years is the result of a long-term vision that prioritizes meaningful technology integrations. As India’s wearables category matures, we believe the next wave of growth will be led by brands that deliver intuitive, user-focused experiences - and that is exactly where we are headed.”
Noise’s commitment to delivering superior technology and lifestyle solutions places it in a strong position to lead India’s wearable market into this next phase of growth and innovation.
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