The OND quarter typically witnesses a surge in market demand. This surge in demand is primarily driven by holiday shopping, seasonal festivities, and year-end sales. Commenting about the festive season and market sentiments, Fissal Oubida, General Manager, Middle East, Africa, CIS & Indian Subcontinent, Lexar Co. Ltd. said, “The sales during the festive season are indisputably tech-driven. Several upgrades have been made to NVMe SSDs and memory cards for cameras and mobiles in the past year and surely, as Indians welcome technological advancements, the flash memory market will experience massive growth in sales. With heavy discounts on consumer durable goods such as pendrives, memory cards, and computer upgrades, people from all walks of life will be ready to splurge in the festive season.”
He further added, “These market sentiments seem promising, especially for flash memory products such as pendrives and microSDs, as people will be creating and preserving special moments in their celebrations. Moreover, as the sales of laptops and computers are projected to increase, we anticipate that there will be many PC enthusiasts and gamers who are looking for system upgrades through DRAMs and NVMe SSDs.”
Market Plans for Leveraging Opportunities
Lexar has a wide range of products that are popular among customers in India. Speaking about their strategies to grab growth opportunities in OND quarter, he said, “We have seen a rise in the demand for personal storage because people enjoy capturing their best memories in pictures. And the demand for portable electronics like microSD cards and USB drives is only growing. As a global leader in flash memory solutions, people put massive trust in Lexar products and we are going to ensure that we expand our presence across various retail channels, from a micro-level small to a large retailer network.”
He further added, “This festive season presents Lexar with a great opportunity to take advantage of in our quest to gain at least 25% of the Indian flash memory market over the next three years. We have already started to expand our product distribution across key zones in the Indian market through the strategic employment of regional sales managers, who will be in charge of ensuring availability as per the market demands.”
“All our products—USB jump drives, flash memory cards, card readers, SSDs, and DRAMs—will be available in the leading retail and e-commerce outlets, including Croma, Reliance Digital, Amazon, Flipkart, etc., to ensure their widespread availability to the end consumer,” he concluded.