Kaizen is pleased to announce the addition of three new brands to its portfolio as it kicks off the financial year 2024-25. With this strategic expansion, Kaizen aims to enhance its service offerings and provide its channel partners across the country with superior support. Additionally, Kaizen Authorized Partners (KAP – ASP) will now benefit from an automated support process, further streamlining operations and ensuring efficiency.
The Preferential Partner Support program, launched last month, has gained significant traction, with multiple brands embracing the initiative. As more participation is expected in Q1 (April – May – June), Kaizen has noted that some branches and KAPs have experienced a decline in support inflow due to the direct access granted to preferential partners. To address operational cost concerns and incentivize partners, Kaizen will introduce a transparent reward program starting in mid-April 2025, running for 60 days until May 15th, 2025. Under this initiative, branches, KAPs, and preferential partners that meet the set support guidelines will receive an increase of nearly 50% in reimbursement claims.
While speaking to DT about these developments, Mr. Murali Krishnan, Managing Director, Kaizen Infoserve, said, "At Kaizen, we are constantly evolving to meet the growing demands of our partners and customers. The addition of new brands to our portfolio strengthens our commitment to providing best-in-class support and services. We understand that efficient support is crucial for our partners, which is why we are introducing structured initiatives like the Preferential Partner Support program and the upcoming reward system. These steps will not only streamline service delivery but also ensure that our partners are fairly compensated for their efforts. Our goal is to create a robust, collaborative ecosystem where every stakeholder benefits, and we remain committed to innovating and adapting to the ever-changing market landscape.”
Kaizen remains committed to maintaining a level playing field for brands, KAPs (authorized partners), resellers, and end customers by ensuring the best possible support within the available bandwidth. The company actively engages with all stakeholders in the value chain—including brand owners, distributors, logistics providers, warehousing partners, resellers, and statutory agencies—to proactively address requirements and develop effective solutions with minimal lead time.
As Kaizen embarks on the new financial year, it reiterates its commitment to delivering value to every member of its ecosystem. The role of each stakeholder is given due importance, and necessary commercial benefits will be provided to foster a collaborative and efficient environment.
Preferential partners and KAPs will be reached out to individually for clarifications and discussions, ensuring a win-win approach for all stakeholders. This initiative is crucial to maintaining a well-oiled and smoothly running warranty fulfillment system.
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