In the rapidly evolving landscape of India's cybersecurity market, a paradigm shift is underway, driven by the relentless surge in cyber threats and the unbridled wave of digitization sweeping across the nation. The escalation of these challenges has created an urgent demand for robust cybersecurity measures, accentuated by the widespread adoption of cloud services and the proliferation of connected devices. As businesses increasingly entrust their data to the cloud, the imperative for data protection and secure access has never been more crucial.
Commenting on the key trends poised to shape the cybersecurity market in 2024, Pamela Ong, Sales Director – APAC at ESET, provides a strategic perspective. She said, “Generative AI and deep fakes will prominently feature in the cybersecurity landscape. Cybercriminals are exploiting the capabilities of generative AI to elevate the sophistication of their attacks, particularly within phishing schemes. The application of generative AI not only enhances the intricacy of cyber threats but also renders them more convincing, often devoid of grammatical errors.”
Simultaneously, the looming threat of deepfakes is highlighted by Pamela. These manipulative digital artifacts pose a significant risk by disseminating misinformation and facilitating scams. To counteract these evolving risks, businesses are urged to fortify their cybersecurity postures and invest in tools that synergize human expertise with the capabilities of AI. A collaborative approach is deemed essential, with Ong emphasizing the need for inclusive discussions involving various stakeholders, including regulatory bodies and private companies. Such collective efforts are viewed as imperative for developing robust strategies against the rise of deepfakes and the malicious use of generative AI.
Pamela Ong concludes that this concerted and collaborative effort will not only bolster individual cybersecurity postures but also contribute to fostering a more resilient and secure digital environment. As India navigates the complex cybersecurity challenges on the horizon, ESET stands at the forefront, providing strategic insights and solutions to empower businesses in their ongoing battle against evolving cyber threats.