During OND quarter, the market demand often remains very high, making this a much awaited phase for businesses. It presents a golden opportunity for tech brands to cater to the increased consumer demand. Talking about the expectations from this quarter, Saket Gaurav, Chairman & Managing Director, Elista said, “The festive season is a time when customers eagerly expect exciting offers, discounts, and new product launches. The market sentiments during the OND quarter have been traditionally positive and this year is no different. We expect consumers to continue with the positive sentiment and go for technologically advanced and pocket friendly consumer electronics. As Elista, we share this enthusiasm and are prepared to offer our customers an exceptional experience. Our overall expectations for this festive season are nothing short of ambitious. We have been diligently working on expanding our product range to cater to the diverse needs of Indian consumers.”
Focus During OND Quarter
“Our focus in Q4 CY 2023 is on delivering high-quality, technologically advanced affordable products that enhance convenience, entertainment, and productivity. To amplify our presence during the festive season, we have devised a robust channel promotion plan. We will continue to collaborate with key retailers and e-commerce platforms to ensure our products are readily accessible to consumers across India. This will involve exclusive deals, attractive financing options, and engaging marketing campaigns to create a seamless shopping experience,” he concluded.