Data Privacy has become one of the top discussed issue in India and even government is quite serious on Data Privacy law now. Hackers always look to find a gateway to steal data and invade your digital identity. Data Privacy Day is the perfect occasion to boost our awareness and effectively protect our valuable data that is on the risk due to our negligence. Uthaman Bakthikrishnan, Executive Vice President, ClearTouch shared his views with DT about the whole scenario and their efforts for data protection.
In today's digital age, data is the lifeblood of any organization. It is what enables us to provide our customers with personalized experiences, to make data-driven decisions, and to better understand our customers' needs. But with this wealth of data comes a responsibility to protect it. Data breaches, identity theft, and cyberattacks are all too common, and the consequences can be devastating. As a leading provider of cloud contact center platform technology, ClearTouch understands the importance of data privacy and security. We believe that data privacy is a fundamental human right and that it is our responsibility to protect the personal information of our customers and employees.
Challenges in Protecting The Data Effectively
One of the key challenges in protecting personal data is the fact that it is often collected and stored in a variety of different locations, including on-premise servers, cloud-based systems, and mobile devices. ClearTouch's cloud-based platform offers a centralized, secure location for storing and managing personal data, which can help to reduce the risk of data breaches and unauthorized access. By implementing strict security measures, data governance policies, and being compliant to TCPA (Telephone Customer Protection ACT) and all regulations and standards of DoT and TRAI we are able to provide our customers with the confidence that their personal information is protected at all times.
Another major challenge in protecting personal data in customer service interactions is the risk of data breaches. As customer interactions are conducted over the phone and through digital channels, there is a greater risk of personal information being accessed without the individual's consent. Additionally, many customers may not be aware of the risks associated with sharing personal information and may not take the necessary steps to protect themselves. To address these challenges, ClearTouch has implemented a number of security measures to ensure the protection of customer information. Our platform is built on a multi-layered security architecture that includes encryption, two-factor authentication, and regular security updates. Additionally, we have implemented strict data retention policies and regularly conduct security audits to ensure compliance with industry standards.
Furthermore, the growing use of artificial intelligence and machine learning in customer service interactions has recently become a matter of worry for individuals. With these technologies, there is a greater risk of personal information being analyzed and used without the individual's consent. ClearTouch is committed to ensuring that the use of these technologies is done in a responsible and transparent manner and we have implemented strict data governance policies to ensure that customer information is used in compliance with data privacy laws.
Our platform provides customers with the ability to manage their personal information and to opt-out of certain types of interactions. Additionally, we provide customers with the ability to access and request the deletion of their personal information, which ensures transparency. We also keep them informed about any changes to our data protection policy and any new regulations that may affect them.