Authored by Da Sachin Sharma, AI Evangelist & Chief Brand Officer, Mobilla
Google is working on a new search engine under the code name Project Magi, aiming to revolutionize the search experience with a more conversational approach and seamless transactions. With more than 160 engineers working on the project, it is clear that Google has high ambitions for the future of search.
A Chat-like Interface
Google intends to make search more conversational, enabling users to ask questions and receive answers like interacting with Alexa or ChatGPT. This approach can provide more relevant, personalized answers, adapting to individual users and moving away from the traditional search engine result pages.
Transactions on Google
Google's new search engine plans to facilitate transactions directly on the platform, such as purchasing shoes or booking flights. With Google Pay integration, users will have a seamless experience without needing to visit external websites
Implications for Marketers
Despite these changes, ads will remain a significant part of the search ecosystem, as Google is a profit-driven, publicly traded company. The ad system is likely to evolve from a cost-per-click model to a cost-per-acquisition model, simplifying the process for marketers while maintaining profitability.
SEO will also change, as keywords driving traffic to websites will shift. Marketers need to optimize their sites to ensure their products and services are shown through Project Magi. Ultimately, the focus should be on who gets the sale, regardless of whether users visit the site.
Google's All-New Search Engine and A.I. Technology
The new search engine, powered by A.I. technology, aims to offer users a personalized experience, anticipating their needs, and offering preselected options for products, information, and other inquiries. Although still in the early stages, the new search engine illustrates Google's commitment to reimagining the search experience.
Project Magi and Other Google Projects
While developing the new search engine, Google's Project Magi focuses on adding A.I.-powered features to the current search engine. It will enable users to complete transactions while still incorporating Google search ads.
Other projects in development include incorporating A.I. into Google Earth, GIFI for generating images in Google Image results, Tivoli Tutor for language learning, and Search along, enabling users to ask questions while surfing the web.
The fast pace of change in search technology will impact search ads, SEO, and marketing strategies in the coming months. It is crucial for marketers to stay up-to-date with these developments and adapt their approach accordingly.
