The adoption of new technologies is enhancing organisation efficiency and helping businesses to grow further in the new business world. With the increasing adoption of new-age technologies, the entire industry is growing at faster speed than ever before. With the change in demand for business imaging solutions in last two year has created additional avenues for the players in this domain. Canon, one of the leading brands in the Indian market, is catering to such huge demand with its wide range of products and solutions. Canon has been always ahead in bringing next-gen technologies for their customers to boost their productivity and workflow.
Trends to Drive Market Further
Briefing about the key trends that the industry will witness further, K. Bhaskhar, Senior Vice President - Business Imaging Solutions (BIS), Canon India said, “The new normal has led to a tectonic shift towards digitization across industries. Greater dependence on security, cloud storage and collaboration services have emerged as essential technology needs – with hybrid infrastructure as the core driver for businesses.
Business Opportunities for Partners
Channel partners remain an integral part of Canon business as they are the real force for success of brand in India. Commenting about the growth prospects for partners, K. Bhaskhar stated, “Our partner ecosystem is important for us. They have contributed extensively towards the growth of Canon India, particularly for our B2B division. And to help them grow, we offer an enhanced portfolio, becoming a one-stop solution provider for all printing & video surveillance requirements.”
He further added, “In terms of helping our partners make the most of these offerings, we are coaching our top metro and mini metro partners to expand their business into offering our solutions – especially cloud-based solutions as it is the need of the hour across enterprises. We hold joint seminars with them for their customers, where our pre-sales team explains how Canon products can seamlessly integrate with our customer’s cloud and how their existing IT infrastructure can integrate with cloud services provided by Canon, as this can help them further market the products better and generate sales. To expand their business and customers, we have also enabled them to offer No Cost EMI facility to their end customers. As many businesses prefer to get a demo of the product before they purchase, we have opened BIS Lounges in association with our partners wherein their customers can experience all Canon office automation products as well as assess the models of products that could best suit their business requirement.”