realme has recently announced their collaboration with Warner Music India, one of the leading music labels in the country.
The latest song ‘Naya Nazariya’ is produced by realme Music Studio and sung by the adored musician and performer King, starting a new journey of Dare to Leap for 2023. The new song ‘Naya Nazariya’ is the perfect way to step into 2023 as it packs powerful beats and lyrics encouraging the youth to enjoy life the way they want to and not get held down by cliches. The track opens with a message to the youth to not give up and work towards a new vision of life.
The new track sits at the center of realme’s campaign for the realme 10Pro series launch, "New Vision'' that promotes a new way of thinking among the youth that embraces a larger vision of making conscious life choices. The brand believes that over the years there has been an abstract trickledown effect of the new vision in the youth, as they claim rather unusual new year resolutions showcasing the mind shift towards a new vision and a new way of thinking.
Commenting on the collaboration, Mr. Madhav Sheth - CEO realme India, VP, realme and President, realme International Business Group said, “At realme, we are constantly exploring meaningful ways to connect with the youth and music does that perfectly while helping us also communicate our brand spirit effectively. That's why we are excited to announce our collaboration with Warner Music India and King for the latest song by realme Music Studio. With the rising stars of the country, a tone of inspiration, and the "dare to leap" attitude, we want to turn the music studio into a platform that enables young people to be inspired while having fun. This partnership brings together two industry leaders to provide our fans with a one-of-a-kind musical experience. We can't wait for everyone to tune in and enjoy the magic of music on our devices."
Jay Mehta, Managing Director, Warner Music India adds: "At Warner Music India we hold authenticity, originality and creativity at the core. The creation of Naya Nazariya with King and the realme team echoes this philosophy of inspiring the next generation of listeners."
Commenting on the collaboration King said, “I am excited to be part of this collaboration between realme and Warner Music India, two iconic brands in their own right. My personal journey is a testament to the power of following your dreams and daring to take chances on yourself. We’ve created ‘Naya Nazariya’ to inspire audiences for new hopes and aspirations in the new year”
Like King, realme too regards its fans as among its strongest pillars of support and both embraces a "dare to leap" attitude that does not accept the status-quo and seeks to inspire people. Malavika Mohanan, a well-known actress, is depicted in the song embracing her true self while posing with a burger rather than just being a glam face for her online audience. King’s voice and Malavika’s performance establish a new way of thinking that embraces a bigger vision of making conscious choices in their pursuit. Leap means breaking the limited boundaries and creating unlimited possibilities. The song coincides with the brand spirit of Dare to Leap that realme has always emphasized, reinforcing the brand DNA with music.
The song will be available for listeners on all leading music platforms including Spotify, Apple Music, YouTube Music, Amazon Prime Music, Jio Saavn, Wynk Music, Gaana, and Hungama Music, among others. Audiences can also watch the music video on realme India and King’s YouTube channel and social media handles.
realme’s Music Studio property believes in the celebration of new ideas and brings them to life with music making it the way for the youth to end their dilemma of finding something new in life and music alike. realme intends to make the music studio a platform for the youth to get inspired and have fun.