“With the arrival of the festive season, we have scheduled some big announcements”
The festive season is here and all the market players are in the race to grab maximum opportunities by offering best deals and products to their customers. The market is full of competition during festive quarter but the brand who will offer best quality product along with some great deals will take a leap.
Commenting on the market enthusiasm, Sanjay Kumar Kalirona, CEO and Director, Gizmore said, “The electronic industry and the entire ecosystem from financial markets to the retail level are opening up and showing positive signs of growth. We did phenomenal business during the Big Billion Days Sale earlier this month. During this same period, we launched our first smartwatch with an AMOLED Always-On Display - GIZFIT Glow. Certainly, October will have growth in terms of the month on month as well year on year but there should be a settle-down period in November and December. Also, I believe the October growth will stretch the barometer of ASP and total sellout to higher averages and the same will be sustained.”
Marketing Strategy to Grow in OND
A good marketing strategy leads to good business growth and that is what all brands are looking at in OND quarter. Briefing about their marketing plans, Sanjay said, “With the arrival of the festive season, we have scheduled some big announcements. We are looking forward to expanding our selection of wearable and audible devices. We recently launched GIZFIT Glow, which will retail exclusively on Flipkart. In the smartwatch category, we have chalked out plans to launch smartwatches with increased memory and a camera. Apart from this, we will launch a premium line of TWS and neckbands during this festive season. Entire marketing efforts are focused on digital and online promotions, especially with the bigger online platforms. Our brand ambassador video is already getting viral hits. At the same time, sell-out schemes and on-ground visibility at the store level are enhanced with various elements we are investing in.”
Business Tips for Channel Partners
“We use several marketing strategies with our channel partners and provide technical, sales, and after-sales support. We operate throughout India, are available in more than 200 cities, have more than 100 employees and 200 distributors, and are sold at more than 15,000 retail locations. We have a collaborative approach with these channel partners. Partners have to trust Gizmore for the quality, price and margins it gets on the table. This is when a strong partner makes a difference for the brand where they also invest with the brand for a sellout and make a win-win proposition. One tip we continue to share with them is educating the customer. Rather than hard sell, it is important to make consumers aware of the product offering and features,” concluded by Sanjay.
