The Indian smart TV market is doing extremely well and the demand for smart TVs will further improve during festive season. The customers are switching to large screen TVs for enhancing their entertainment experience. The TV brands are planning to cater to this huge demand as adoption due to new technologies in the smart TV segment is key to their success. Even Indian customers are waiting for this period to upgrade to big screen as shopping during Diwali seems to be very auspicious.
Sharing his opinion with DT on the current market landscape, Avneet Singh Marwah, CEO, Super Plastronics Pvt Ltd, a Kodak brand licensee said, “Smart TV market sentiments are high during the festive season, there is a growth of 3X QTQ. This festive season, we are expected to grow at 80%.
Plans for Enhancing the Growth
The Indian market is filled with the presence of homegrown as well as global brands which makes it quite competitive. The market players are working with deep efforts to take their business growth high and cut the competition with their robust strategies. Talking about the plans to counter the competition and clock good growth, Avneet Singh Marwah added, “The smart TV market is one of the most crowded markets and businesses need right approach to grab the opportunities. Kodak is available across 19 states offline and is currently available with all the major LFRs in the country. This year we are giving the best price android TV since our launch. For that, we are doing various campaigns as TV, Radio & print Ads. We are also having very aggressive PR and social media plans during these months for effective brand visibility and promotion. We have also launched and sponsored music videos for the festive season.”
Business Tips for Partners to Grow
To keep growing despite competition, the partners should work more as per the market trend. While sharing business tips for partners to scale-up business during the festive season, Avneet said, “Today the trend is shifting toward entry level to mid segment, so the partner can upgrade customers from entry level to mid segment and from mid to premium segment.”
