We all are now living in post pandemic world and this time festive season has brought a lot of business opportunities for the brands. The market players are witnessing a good growth momentum and market is full of opportunities during this festive season. This quarter would really help the tech brands to accelerate in the competitive market landscape.
Commenting on the market scenario, Rajesh Doshi, Director and Co-founder, Zebronics said, “This festive season and OND quarter has always been an exciting time for consumers. This year around the market conditions are looking very positive, as the pandemic had shadowed the buying spirit sentiments since 2020. We are focused to provide our consumers with a great experience, across all platforms with our products and the buying experience, hence we are running extensive marketing campaigns ahead and during the festive season. We are optimistic about 30% growth in this quarter when compared to last year. The last quarter we have done extremely well in terms of sales. The demand across the product categories is outstanding and encouraging.”
Marketing & Channel Promotion Plans
“We at Zebronics believe in 360* approach to marketing, all our marketing campaigns are optimised for customer engagement be it channel or online. For channel market we do a lots of schemes and incentives to give back to the partners for the effort they put in for the brand. Zebronics has a very large no of loyal channel partners across the product segments, who have been with the brand for long time. We continuously execute various branding activities across major cities like hoardings, event sponsorships, branding in the airports/metros and more. We are always innovating in this area and looking for new avenues to connect with the consumers. Our recent partnerships with MTV Hustle 2.0 and Chennaiyin Football Club for the ISL are examples of these, we would be doing more of these to resonate and connect with the consumers,” stated by Rajesh.
Channel Growth
Good network of channel partners helps the brands to grow despite many challenges. The Indian market is full of opportunities especially during festive season. The tech brands put every effort to grow along with their partners. While sharing the business growth tips for partners, Rajesh said, “As I said earlier, we are very blessed to have such a large number of loyal channel partners across the nation. We have always supported them with product availability and exciting pricing. Zebronics has a very vast range of products, we would encourage the partners to take benefit of this and select more products from Zebronics basket. This will enable them to branch out more in the market and also retain their customer better. We also regularly update our product range, with the changing trends and technology it is essential for partners to have a grasp of the market, know the requirements and always be ready for the change. In the current time social media has its own importance, to tap that having a working presence on various social media platforms, is surely going to have its merits. We would wish our partners a very profitable festive season and will do our best to make them "Always Ahead".”
