The festive season is considered as the best time for Indian customers as tech brands launch lucrative deals and newest products for them. The demand remains high and exciting offers launched by tech brands make them save money as well as latest and innovative products. Festive season in year 2022 is expected to be more opportunities than the previous few years as there is no restriction due to pandemic.
The networking market is on the rise and companies are expanding their portfolio with an aim to meet customers’ needs. Market seems to be more opportunistic this time and brands are realigning their approach accordingly. Commenting on the market growth, Bijoy Alaylo, Vice President – Channel Sales, TP-Link India Pvt. Ltd said, “Over the OND quarter is a slower one for us because of the number of holidays and festivities. Since the traditional channel works in a stock and sell model hence the majority buying happens in the Aug and Sept month for the festive season. We do expect though that this season we may find some better growth as compared to the previous as we are now living in this year pandemic free unlike 2021.”
Channel Strategy to Drive Sales
TP-Link is an undisputed market leader and has a great presence across Indian. Their robust strategies for both online and offline help them capitalize on the growth opportunities. Briefing about their marketing plans, Bijoy commented, “We do a lot around marketing in OND as we have festivals like Dasheera, Diwali, Christmas etc. following one after the other. Be it the channel gifting for retails, distributors, stockists or be it the social media marketing around these subjects, we are actively participating in such programs. This gives our partners some stressbuster in this high octane rush for business month on month and also prepares them to buckle up for the next year marathon.”
Business Tips for Partners
Every partner plays an important role for the growth of any tech brands. During festive season, competition remains high and tech brands want their partners to be ahead of the competition. While sharing some tips for partners to elevate their business growth, Bijoy said, “Every partner has a good database of customers over the years. Giving them some add on gifts or benefit on buying during this festive season will definitely boost the sell out of the partner. Gifting is a big industry and the corporates are always looking to do some gifting during this time, leveraging the opportunity will give a good push-up to the partners.”
