The Indian IT industry has grown significantly in recent times and this festive season, the business opportunities will be much more then before. The consumer spending has increased and the pandemic free market will help the brands to tap the new opportunities. All the brands are expecting better business during festive season and working accordingly along with their partners to reach out to every corner of the country.
The market looks quite opportunistic as there is no restriction related to COVID. This festive season, all the brands are endeavouring to drive excellent sales by offering good deals to their customers. While speaking to DT about market scenario during festive season, Vinay Shetty, Regional Director, Component Business, ASUS (India & South Asia) said, “There’s a positive sentiment in the market as this is the first festive season without the pandemic restrictions. Going by the pre-festive sales, we expect a strong quarter to end the 2022, thanks to our new motherboards based on Intel and AMD chipset and Nvidia’s latest graphics cards.”
Business Strategy to Boost Growth
The channel strategy plays a crucial role here as channel partners understand the market sentiments way better and they can help the brands to tap the enormous opportunities. Commenting on the business plans to drive sales during festive season, Vinay said, “PC components business is channel-driven and since this is the first festive season without the pandemic restrictions, we are focusing on channel promotion. We have planned channel marketing activities like ROG Corners where customers can experience our premium ROG products before making a purchase. In addition to this, we are utilising our regular marketing avenues with online promotions and engaging with content creators to showcase our products.”
Tips for Partners
While sharing the business tips for partners, Vinay commented, “Our partners have been proactive scaling their businesses for the festive season but if I were to share a couple of tips, the first one would be to learn about the new products and the technology that can help convince the customer into buying the right product. Secondly, if there’s a slow-moving product, partners can look to bundle it with a complementing product.”