Indian manufacturing industry has seen rocketed growth since the launch of Make in India initiative. It resulted in the further economic growth as global companies started investing in India. Commenting on the impact of this initiative, Hamish Patel, Chief Product Officer, World of Play said, “
In the Year 2021, the “Make in India” initiative of GoI completed seven years, undeniably fostering unprecedented local innovation and global investments for boosting the manufacturing sector in the country. This initiative has played a pivotal role in creating conducive environment for domestic manufacturing and local skill development. It has also bridge the gap between government and manufacturing industry to forge innumerable and valuable partnerships.
He further added, “Make-in-India” initiative made overseas companies realize the potential of Indian subcontinent, conducive business environment, availability of nominal salaried manpower for producing and selling not only in India but exporting to other overseas countries too. It also allowed the country to save on the essential foreign exchange by virtue of reduced CBU imports. Its success is the embodiment of the forward looking policy of the associated government machinery and thinktank.”
Commitments for Make in India
Success of initiatives like “Make-in-India” cannot be achieved unless the industry and government work in tandem. By launching the initiative, the government thinktank had taken the first step forward and it was just natural for the industry to follow the lead.
Hamish said, “At PLAY, the operations kicked off with a vision to design, develop and make in India portfolio of products and services. The heart of the brand lies in the “PLAY design labs” housed within the country and stealing a march in terms of local design innovations. The PLAY design labs allow us to stay both updated and aligned to the latest technological developments and ensure that the product design uses nothing short of the best of the commercial technology innovations. The said design is further taken up for manufacturing within the country. We shall shortly be commencing our international operations which would allow PLAY products to be designed, developed, made, and sold in India as well as shipped for sales outside of India. It’s definitely been a long and thoughtful journey but the results are also equally sweet and long term beneficial.”
