“We Are Maximizing The Use of Technology Across Our Publishing and Ecommerce Offerings”

“We Are Maximizing The Use of Technology Across Our Publishing and Ecommerce Offerings”

In the ever-evolving digital landscape, surviving without effective technology solutions is impossible. The competitiveness is quite high in the market hence, organizations seeking to harness the latest technologies to stay ahead of their counterparts and achieve maximum growth. Lumina Datamatics is one of the fastest growing companies in India, serving the publishers and ecommerce retailers with next-gen solutions that improve operational efficiency. Rajeev Ranjan, Editor, Digital Terminal held an exclusive chat with Sameer L Kanodia, Managing Director and CEO, Lumina Datamatics Limited. Mr. Sameer talked about their offerings, emerging technologies and its impact on businesses. Read below the excerpts to know more.

Rajeev: Please tell about Lumina Datamatics. What sort of services do you offer currently?

Sameer: Lumina Datamatics is a strategic partner to global publishers and eCommerce retailers, providing content, analytics, and technology solutions. Our customer-focused solutions help businesses improve their competitiveness and achieve operational efficiency.

Through intelligent technology solutions, Lumina Datamatics has consistently delivered superior business value to international businesses in the publishing and eCommerce sectors. Eight of the top ten publishers worldwide and three of the top five eCommerce merchants partner with Lumina Datamatics for content, analytics, and technology solutions.

Rajeev: How do you help publishers and e-commerce companies to work with higher efficiency?

Sameer: We enable publishers to be at the forefront of digitalization with a wide range of content and technology solutions, exceeding the pace of the ever-changing demands of the publishing industry. Lumina Datamatics manages the entire publishing process – from content creation to product delivery, including feedback from readers and buyers.

We assist global marketers and merchandisers to leverage the power of content, analytics solutions, and technology to tell their brand stories and gain a competitive edge to drive growth. Lumina Datamatics provides complete product content transformation services, business intelligence, and technology platforms to ecommerce retailers.

Rajeev: How do you see the impact of disruptive technologies in the publishing industry?

Sameer: Disruptive technologies are bringing a wave of change to how the publishing industry works. For instance, AI is redefining how content is conceptualized, written, consumed, and analyzed. 360Video, Augmented and Virtual Reality, and interactive videos offer a captivating experience to customers. These technologies have changed how users interact with content, providing an impetus to publishers to explore newer and better ways of delivering content to reach a larger audience.

Lumina Datamatics understands this and offers a range of workflow management, digital transformation, new media solutions, and platforms across education, research, and professional segments. This results in optimized business processes, operational efficiencies, improved competitiveness, and relevant insights.

Rajeev: How the e-commerce sector is transforming with the advent of next-generation technology solutions? What’s your role in enabling e-commerce companies to achieve operational efficiency?

Sameer: As stated, consumers are now digitally aware and expect a better experience. The advent of technology has made it possible to meet these demands and provide a better consumer experience. AI can now replicate human interactions, reducing reliance on human resources, thus making up for manual shortcomings. For example, chatbots can now hand-hold customers through all stages of the buying process. Similarly, easier and more secure online payment solutions have made checkouts quicker and rendered cash transactions obsolete. Such technologies have entirely revolutionized the eCommerce space.

The rapid growth of technology and ever-changing customer needs can be challenging for eCommerce companies. Even if they manage to get a hold of things, the resource requirement can be draining and affect the company's operations. This is where Lumina Datamatics steps in to offer tailor-made business solutions ranging from content and retail services to data processes and workforce management. Our team analyses the business problems and leverages technology and human intellect to devise bespoke solutions to help companies wade through these rough waters by increasing sales and reducing costs.

Rajeev: What is your growth roadmap and plans to build your portfolio?

Sameer: With the advancement of technology and companies increasingly embracing the digital space, the opportunities before us are immense. We are maximizing the use of technology across our Publishing and eCommerce offerings. Also, we plan to launch a range of services aimed at assisting retailers and publishers navigate the changing times. Moreover, the company is exploring M&A opportunities to cater to other geographies and verticals.

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