The IT peripherals market seeing accelerated growth in light of the large-scale adoption of PCs, gadgets and mobile devices. There are various brands in the market that offer such in-demand products but only a few have the consumer trust which is vital to succeed. Lapcare is one of the brands that have achieved the trust of customers by offering durable, affordable and consumer-oriented products. Over the years, Lapcare has built a strong presence across India and serves the burgeoning consumer demand. Rajeev Ranjan, Editor, Digital Terminal recently held an exclusive interaction with Atul Gupta, Managing Director, Lapcare to know about their offerings, market strategy, channel roadmap and set targets. Read below the excerpts:
Rajeev: How does Lapcare serve the various needs of Laptop users? What are your plans for bringing more innovative products in the coming time?
Atul: Despite the impact of the COVID-19 pandemic, Lapcare has seen year-on-year revenue growth for the last couple of months. This could be possible by the swiftness of our actions to capture the rise in demands due to work-from-home and online learning needs. In these unprecedented times, Lapcare’s focus is on ensuring partners and customers have what they need to build ahead. Lapcare is pursuing growth and long-term sustainability through its dual transformation, which focuses on its existing Laptop business while diversifying into new businesses. In the core Laptop business, Lapcare’s performance is driven by (batteries and adapters and IT accessories with new use cases like work, learning, and game from home. We are establishing the bar high and projecting a slew of innovations in its product line. Amidst that, the main focus is on catering to all the product needs of diverse consumers under one roof. We will be continuing to launch products that are unique to the market. Also, we at Lapcare are planning to enter into audio segment and bring our gaming series.
Rajeev: Please tell us about your supply chain network. How is Lapcare’s channel network driving growth on the PAN India level?
Atul: Today Lapcare has a very strong Pan India presence and we are growing with each passing Month. Currently, we hold a very strong Market in (A class cities, Metro cities and growing in non-metros as well) We are now also focusing on spreading our reach in the (D class) of India. We plan to grow both, with new verticals and new geographies in 2022. Today Lapcare has over 20000+ channels /Retail partners at Pan India Level, which we aim to double this year.
Rajeev: What is the prime focus for Lapcare currently? What are your focus areas in terms of verticals to accelerate your growth?
Atul: As a leading innovative tech company, it allows us to bring new technologies in time to market quickly, and we are strong with our nationwide channel reach throughout the country. To keep evolving in the technology business, we devote ourselves to optimizing the existing products, and continuously integrating cloud platforms and services by developing software and combine with hardware. Currently, our vertical focus is on IT, and staying and sustaining ourselves in this sector as Lapcare IT Accessories is our prime objective. Lapcare is a well-established brand in the B2B sector and we plan to increase sales in the B2C segment through e- commerce, LFR and RLFR.
Rajeev: Do you have any plans to enter new product segments?
Atul: We already have BT Speakers and Neckbands broad product lines, under the brand name Lapcare. Good quality and superior sound and design is our USP. We have already entered type C connector hubs and we plan to add audio series and gaming series to our range.
Rajeev: What is your channel roadmap to achieve a substantial market share? What are your expectations in terms of business opportunities in 2022?
Atul: For 2022, our lineup shall focus on products with better specs in terms of designs, software performance as well as hardware. We plan to add 2-3 more products segment to our portfolio and then consolidate all the products till we reach SKU (Stock Keeping Unit) wise threshold levels. We shall be looking at LAPSCAN ANTIVIRUS India. Our agenda is to be the chosen Brand for people who wish to buy quality consumer tech products. Apart from adaptor, batteries, we shall also be looking at audio category in new metros and Tier 1 & Tier 3 cities. We shall strive to satisfy our Customers and end consumers by providing them utility products at an affordable price without compromising on the quality. Lapcare has been consistently striving to provide quality products. We also need to adapt to Technology and aspire to be amongst the early brands to get newer technology into the country. All in all, the agenda for the year is advancements in technology keeping price points and good quality in mind. Apart from this, to adapt to growing demands, we shall also be looking at branding and customer awareness through digital marketing and offline media campaigns.
