Cretorial announces the first-ever, user-friendly app which simplifies social media posts using Artificial intelligence. The app offers a one-stop solution to the netizens for content and creative ideation. Individuals and brands can create and post their expressions on social media with only a few taps without requiring any prior experience.
As India prepares to become a global powerhouse, there is an increasing need for businesses to differentiate their products and services through communication in order to meet global standards. Also, the need to address the key challenges that SMEs (Small and Medium Enterprises) face in order to keep up with the ever-changing world of social media. The technology platform helps businesses, designers, and copywriters in creating exceptional marketing content giving them millions of unique ways to brand their products and services.
The mobile app enables SMEs and individuals to go creative-ready with only a few clicks using the in-app stock images, expressions, and matching hashtags. The enterprise version focuses on helping designers and copywriters to get the right short text expressions for their creative requirements. The Cretorial platform is available as an app on the play store as Cretorial and on the desktop as an Cretorial Enterprise version.
Pawan Nayar, Founder & Chief Thought Officer, “We believe that every entrepreneur who is building for India should focus on creating an innovative product or service, while the creative communication and messaging which acts as a further differentiator for their brand building should be accelerated and perfected through the use of technology. The idea is to simplify content and creative journey of the entrepreneur by enabling scalable branding solutions on the go at a fraction of the cost".
The social media industry has grown exponentially all over the world with the majority of content creation hampered by two major roadblocks: what to create and how to create, both of which businesses are unaware of most of the time. Small and medium-sized businesses (SMEs) often lack the resources needed to build and maintain a consistent content development schedule, making digital marketing difficult.
Social media is continuously evolving which makes creating relevant social media content consistently unmanageable. A trend may last a week or a few days to be able to be capitalized on successfully. Keeping up with trends and creating relevant content is nearly a full-time job. A few of the major tussles faced are hiring a great social media agency within a limited marketing budget, generating consistently apt content, creating visually stunning creatives, and editing pictures of products shot from mobile devices. This is where our technology comes in to create content at scale. For designers, copywriters, marketing managers and ad agencies, the app provides relevant content and reduces their ideation time thereby enhancing their productivity.
Technology and Industry First Features
We have developed a proprietary AI model that generates and classifies expressions as per industry relevance while targeting human-level accuracy. Cretorial has a proprietary engine that generates meaningful catchphrases, taglines, hashtags, and more. We constantly train this engine for multiple domains and industries to ensure the output relevance for different brands and customers.
Currently, it has been trained for 13 business categories including major e-commerce categories which will be increased to 40 business categories within a year. The goal is to scale the platform to give customers an option to choose from billions of creative expressions for their branding needs.
The technology also has a Word Connection Shape Engine, that creates a word basket of similar words and phrases and visually expresses them in meaningful human recognizable shapes. One can use this technology to have custom keywords, hashtags, and creatives for millions of concepts.
The app has an integrated photo editor and also a photo expression wizard which uses Artificial Intelligence to read elements of a photo, provide meaningful expressions and hashtags based on the underlying photo concept and emotions. This helps the customer in an end-to-end process right from ideation till getting the final creative ready to be used on social media. Further, at the time of posting Cretorial app suggests and includes social media platform optimized hashtags for your creatives. This helps the creative post reach in user’s feed, and thereby increasing discoverability, reach and following—all organic.
To scale, currently we are working on connecting a billion keyword-hashtag-creative combinations using advanced visualization and tools, improving the front-end app experience to make creative ideation and usage smoother. While in terms of platform readiness, we are building plugins and creating a developer ecosphere for providing creative suggestions for every photo, keyword, and hashtag.
Exploring Industry First Features
Role of Cretorial
Through a mobile app, we want to eliminate the four major friction points in creating an amazing creative.
