The growth opportunity is huge. Today, every company irrespective of their domain, size or geography needs cybersecurity. Cybercriminals don’t differentiate between big or small companies. For a channel partner who is into the cybersecurity domain, there is a huge opportunity to secure as many organizations as possible. Sunil Sharma, Managing Director of Sales for India and SAARC, Sophos added, “The cybersecurity market is growing, and the awareness of cybersecurity is also increasing among the regional organizations. Both these are good signs for Cybersecurity partners. The partners who are getting enabled and training themselves on various cybersecurity solutions and services will continue to improve their cybersecurity quotient and will surely do great in this industry.”
“The only selling tip that we share with our partners is- “Be a trusted security advisor to your customers”. With so many cyberattacks happening each day, customers are worried, and they need guidance on the best solutions to new age sophisticated cyberattacks. A channel partner has to play a bigger role here. They need to be a consultant for their customers to choose the right kind of cybersecurity solutions. Partners have to genuinely follow this path and sales is just an outcome of all these smart efforts!!!” added Sunil Sharma, Sophos.
