“While our nation was dealing with the pandemic, and many consumer groups’ disposable incomes were going towards healthcare, Kodak surpassed many estimates that it had set for itself before the second COVID-19 wave. As per our recent numbers and keeping our past performance in view, we estimate that the brand will see at least an 80% growth in sales” said Avneet Singh Marwah, CEO, Super Plastronics Pvt Ltd, a Kodak brand licensee. “We expect online as well as offline sales to help us meet these figures. Even in the last financial year, our new offline sales strategy and partnerships enabled us to expand our customer base. An omnichannel strategy has made it possible for us to be available across 16,000 pin codes, in 25 states, in India. What is next in line for us are new product innovations coupled with another strength of ours being disruptive pricing.”
The new normal has changed retail trends across industries. For instance, a large number of customers now trust in make-in-India goods in certain product categories. It has been a blessing for the consumer durables industry that has come a long way in occupying top commercial spots and becoming a large selling brand. Avneet Singh Marwah, Super Plastronics said, “Kodak itself is not amongst the top 3 online selling TV brands in India. So, to begin with, a key selling tip has been to ensure that our goods are end-to-end made in India. Our factories are fully backward-integrated, which has enabled us to overcome issues related to shortage of raw materials or after-sale service. Our strategy has helped us scale ourselves in the last 18 months. Renewed focus on offline sales has also been a big hit for Kodak. While we started with online sales, we have been fortunate enough to connect with amazing distributors. This year we will have more partnerships in GTs and LFRs. Our brand recall value has risen too, and that has been a boon for our sales. Our massive after-sales service outreach and the network we have created pan-India have led to increased sales.”
