The new financial year brings a lot of opportunities for businesses and organizations seeking to leverage them with the best marketing strategies. Commenting on the targets for new financial year, Anil Sethi, VP & GM - Channels, Dell Technologies India said, “Dell Technologies India grew 64% y/y in FY22, which was a record year for India business, with back-to-back record quarters. We reported 61% y/y growth alone in Q4FY22. Our demand velocity reflects how businesses continue to prioritize their digital transformation to help meet customer needs and improve productivity. Dell Technologies has recently launched the 2022 Dell Technologies Partner Program, celebrating the fifth anniversary of the Program and its continued success with the partner community. In the span of five years, the Dell Technologies APJ Channel has achieved 70% growth. The program and strategy have been working hard for partners: Rebates payout has grown 80% and earned Marketing Development Funds (MDF) has increased by 95%.”
The channel partners are an important aspect as far as business growth is concerned. The channel partners serve as one of the key pillars in the success of any brand. Commenting on the tips for channel partners to help them achieve the sales targets, Anil Sethi, Dell Technologies India said, “We are looking for new ways of working, learning, and living with technology as the enabler. In 2022 we will see; Hybrid cloud for the hybrid workforce, Edge opportunities will come into focus; Edge innovations will create urgency for Telcos to accelerate 5G and Intelligent PCs will adapt to hybrid, hyper-connected users. Dell is focused on key six strategic technologies such as Multi-cloud, Edge, 5G, AI/ML, Data Management and Cybersecurity to enable end-to-end, modern IT systems for future. Our focus on sectors like healthcare, online collaboration, education, tele-communication, and digital cities will be more now than ever. These apart, the various consumption models like – Flex-On-Demand, and Project APEX – will help us (and our partners) to meet customers’ expectations and address their demands in the new “as a service” world.”
