Snowflake announced the launch of the Retail Data Cloud, which unites Snowflake’s data platform, Snowflake- and partner-delivered solutions, and industry-specific datasets. The Retail Data Cloud empowers retailers, manufacturers, distributors, consumer packaged goods (CPG) vendors, and industry technology providers, to leverage their own data, access new data, and seamlessly collaborate across the retail industry. Together, Snowflake and its ecosystem of partners are able to drive business agility, deliver exceptional, personalized customer experiences, and optimize operations for businesses across the sector.
Retail organizations are in the midst of a global shift in how consumers, retailers, and brands interact. It is becoming increasingly difficult to source and identify the best data and insights to manage uncertainties within the industry. The acceleration of digitization and eCommerce, customer expectations, and transformation across the supply chain have increased pressure on businesses to adapt. To meet the needs of this rapidly changing environment, the industry requires a platform that can break down data silos and provide secure, governed access to data.
With Snowflake’s Retail Data Cloud, businesses can:
“As a global CPG company, the ability to quickly respond to changes in the marketplace has been essential to how we optimize operations during periods of uncertainty,” said Jorge Balestra, Global Head of Machine Learnings Operations at Kraft Heinz. “Snowflake’s Retail Data Cloud enables us to tie together data from numerous sources on purchase orders, inventory, and manufacturing, as well as collaborate on data in virtually real-time with partners like Albertsons, all in one place for end-to-end supply chain visibility that leaves zero ambiguity in our business. Snowflake has been vital to Kraft Heinz digital transformation and is enabling us to now focus resources on innovation for our customers.”
Retail Data Cloud Partner Solutions
Within the Retail Data Cloud, customers can access industry-specific solutions to leverage best practices, reduce time-to-value, and increase overall impact.Partners announcing new pre-built solutions include: