The COVID-19 pandemic significantly impacted the Smart TV sector, with delayed production, manufacturing site closures, and supply chain disruption significantly impacting sales and revenues. However, the market enjoyed a sales spike in the 2020 post Lockdown as the demand for home entertainment surged, as Smart TV became the major source of entertainment due to cinema halls being shut and other restrictions in place.
Commenting on the growth of Smart TV market, Arjun Bajaaj, CEO & Founder, Daiwa said, “Because of the pandemic, which pushed people to spend more time watching television, the changes we projected to occur over the next three to five years occurred in just a few months. The popularity of OTT is growing rapidly, and people are speedily transferring from D2H to OTT, which is being fuelled by the outbreak. Consumers have converted from Traditional TV to Smart TV. The 32-to-43-inch and 55 inch category has largely led the Indian smart TV market – incorporation of 4K technology, AI, Voice Assistance, regional language support with enhanced capabilities are enticing people to purchase Smart TVs.
He further added, “Consumers are choosing higher-quality entertainment alternatives and larger screen sizes with dynamic technologies for a more seamless watching experience. To meet this demand, we set out to be the first Indian company to launch a 4K UHD smart TV powered by webOS TV in the nation. The webOS TVs provide limitless content options from a myriad of applications and platforms across all genres, which, when combined with 4K Ultra HD programming, provides users with a more cinematic and immersive watching experience.”
Commitment for Best Quality Products to Customers
Daiwa has been at the forefront of technology since its founding, and we have been the pioneers in producing Smart TVs merged with breakthrough technologies at unrivalled quality products and pricing. We are the first Indian brand to debut 4K smart TVs powered by webOS, Tailoring the speakers of the TVs as per the Indian needs, unique remote with direct app keys and keyboard with easy surf on Smart TVs balancing voltage fluctuations for TV as per Indian power conditions etc. and the first Indian brand to have made a custom-designed UI for our Smart TVs.
Briefing about offering best quality products, Arjun said, “To ensure constant quality, we build TVs in accordance with the Indian weather conditions, proudly 'Made in India and Made for India.' We also have a complete range of Semi-Automatic Washing Machines with Toughened Glass Designs. All washing machines are developed with high-quality raw materials while keeping Indian power conditions in mind; this, together with their excellent and durable build quality, ensures a longer life and a hassle-free experience for the users. Our most recent market models are also Embedded RoHS Compliant, which means they are devoid of hazardous components and hence suitable for the green environment.”
Offering Best Service Support to Customers
“Our services are app-based, and clients can log into My Daiwa App and interact with customer care to request a call-back or track the status of their request. We have a robust network of more than 800 service locations and serve 19,000+ pin code cities across India. We also provide a smooth installation, maintenance, or enquiry experience to consumers in tier three to tier four cities, where most companies struggle,” added by Arjun.
Present Business Model and Strength
“We have been mainly focusing on the offline market & have a vast audience. We have taken this path from the start, with a significant presence in the north Indian offline market, which encompasses Punjab, Haryana, Delhi, UP, Rajasthan, Uttarakhand, Rajasthan, West Maharashtra (Nagpur, Akola etc.) and upcountry towns in these states. Overall, we are increasing our base month by month and have gotten significant acceptance, especially in these Tier II and Tier III cities, backed up by quality and after-sales services,” concluded by Arjun Bajaaj.
