TRANSSION Holdings, the leading global mobile phone conglomerate, continues to strengthen its foothold in the Indian market. According to a report on India’s Mobile Phone market for July by Counterpoint Research, TRANSSION across brands (itel, TECNO & Infinix) has emerged as the No.1 handset player by capturing 28% percent market share in sub 10K segment. While TECNO the premium smartphone brand of TRANSSION is already a strong player in the segment 6-10K securing 4th rank among top smartphone brands of India.
Additionally, a recent consumer study conducted by TechARC provides a comprehensive view of a consumer’s expectation from a smartphone, in comparison to the experience that users are getting from their existing smartphone in the 6-12K segment. This study is based on the ‘GAP analysis’ between the expectations of the smartphone users & the experience which the brands were able to deliver. Tecno as a smartphone brand has been able to deliver on major factors like camera and battery which makes them lead in the segment. (Source: TechARC consumer study)
Commenting on the milestone, Arijeet Talapatra, CEO of TRANSSION India said, “India is the top priority market for TRANSSION globally, and we are consistently working towards providing world class experience, and, customized mobile solutions to the Indian consumers. We are absolutely delighted to share that we have emerged as India’s No.1 mobile phone brand in sub 10K as per Counterpoint July report. This further fuels our commitment towards Indian consumers.
He further added, “TECNO has witnessed a robust 556% YoY growth, highest by any Top 10 smartphone brand in the online space. TECNO’s success strategy is built on its core product philosophy of introducing ‘Segment-first’ features at aggressive price-points so that every Indian can get the best Smartphone experience. The TechARC Survey recognized TECNO as the ‘Most Rewarding Smartphone’ brand in the segment which further reinforces the fact that the brand has an accurate sense of the pulse of its aspirational consumers and that is reflected in the TECNO’s diversified product portfolio – SPARK, CAMON & POVA.”
Key Takeaways from the TechARC study of Expectations Vs Experience