The demand for power solutions products has rapidly increased in the last one year as pandemic compelled people to stay home. Also, in the hospital as well, the demand picked momentum and it brought huge growth opportunities for the market players who are playing in this domain. Uniline is one of the tech leading brands offering high-end power solutions for the Indian market. In an exclusive chat with DT, RK Bansal, Founder & MD, Uniline shared his views on the market scenario, their channel plans and service commitments.
Challenges for Business
Due to lockdown and restrictions across major market, projects were halted or delayed which ultimately disturbed project cycles impacting entire business operations. Sharing more on such issue, RK Bansal, Founder & MD, Uniline, said, “The second pandemic wave that hit India during the first quarter ultimately affected the regular business delaying procurements and certain projects by about 45 to 60 days. But we saw a pick up in the overall demand for Work From Home Power Solutions and Mission Critical Power Solutions for various healthcare & laboratory units. The lockdown and delayed relaxations has created a void in the general market which should normalise in the coming 6-8 weeks,”
Emerging Growth Opportunities for Brands
“Along with EV Technology picking up, Lithium Ion Batteries for UPS and Work From Home Power Solutions are emerging in the Indian Market currently. Uniline India has been supplying UPS systems coupled with Lithium Ion batteries since the past few years even for large projects and is a technology our team has become absolutely comfortable with. Furthermore, As more and more companies are shifting to WFH, Our Work From Home Range is picking up in the market through our team of Channel Partners and Dealers across India,” added by RK Bansal.
Service Support Commitments
“Uniline has a well-established Service Excellence Assured approach which has helped our team maneuver themselves through the complications presented by the pandemic. Having installations across the length & breadth of India in critical and prestigious Healthcare, Industrial & Defence Institutions, our teams had pro-actively contacted the institutions and asked them to provide letters in case a lockdown was to come into picture. Our team of engineers in tandem with a strong backend support were well equipped this time round and have successfully handled all issues to the satisfaction of the customers,” by commented RK Bansal.
Support for Channel Partners
“At Uniline there has been a major shift in our strategy to aid & inspire our Partners all across. We have introduced a Partners First Policy where we have started to approach and route even direct leads through channel along with holding regular sessions online to enhance the partners’ knowledge and even learn from them. These are extra ordinary times and we strongly believe that supporting each other is the way ahead,” concluded by Mr. Bansal.
