As the pandemic continues to affect the IT distribution business, channel partners are putting all their efforts to recognize and leverage the emerging opportunities. Vendors are also adding support for their partners to enhance business and get increased outcomes. RX Infotech is a leading distribution house catering the market with its wide product portfolio. Atul Gupta, CEO & Chairman, RX Infotech Pvt. Ltd shared important insights about the distribution business and their market plans while talking to DT.
Vendor Support
“When a brand, an organisation keeps it’s associates first for two decades, they get to observe the equal force being reciprocated. All our vendors had been really supportive with our fluid model and concept. Be it fluctuating supply, stocking or burst supply, they had been all hand in hand with our vision and requirements,” added by Atul Gupta.
Channel Plans to Grow
“Optimism and positivity are our core operating values, and we used the last lockdown as a business training ground. As soon as restrictions started sprouting in the market this year, we modified our model and shifted the focal point to digital spectrum. Moreover, we used the time to engage and create PR with our partners, refining our threads and training the sales force in order to get them ready for the new market reality,” said Atul Gupta.
Growth Opportunities
While commenting on growth opportunities, Atul Gupta commented, “For a brand like Lapcare with its huge product portfolio, the possibilities and opportunities are vast. We move ahead with a ‘room for improvement’ attitude, be it our supply chain, sales model, marketing tactics or other segments of the working model. The market is evolving more than ever now across the market segments based on Demographic, Psychographic and Behavioural grounds. Keeping the product development, business strategy and marketing approach aligned to it with a dynamic mindset is what we focus on.”
Challenges in Distribution Business
“With such an explosive business landscape, opportunities come along with challenges in equal ratio. Neither could be neglected. The market focus is continuously fluctuating in accordance with the government restrictions, lockdowns, and reforms. For one, it is very hard to keep logistics and supply-demand balance in check. The gap between the two can increase the variable cost. Same applies to marketing focus and other departments. The only way to go ahead is developing a fluid and elastic business model which could mould into the ever-changing business scenario, quickly and efficiently,” concluded by Atul Gupta.
