India’s gaming industry is growing at good pace in last few years which has brought huge growth opportunities for the market players. The influence of global players in this domain is staggering and this is playing a crucial role in propelling the Indian gaming industry further. The demand for high-end gaming devices has risen and market players are bringing cost-effective as well as cutting-edge products to meet the demand. MSI, a prominent brand in the Indian gaming market has a wide range of PCs that exemplify its expertise in this domain. In an exclusive chat with DT, Shivangi Bhadauria, PR & Marketing Executive, MSI talked about the market landscape, opportunities, challenges and their growth plans.
Learning from 2020
“The year 2020 was experimental making, WFH the new normal. We as a brand, have picked up on the loose thread & understood the importance of changing needs with remote working. While we focus on innovating technology that aid remote working like WIFI 6E, noise cancellation, we also needed to focus on servicing our users. The big question was how to make the process easy for our end users while travelling restrictions still prevailed. To create a seamless flow, we tapped into various touchpoints. We have created a dedicated service FAQ page that provides a step by step guide on how to diagnose & resolve issues at the comfort of our end-user. Social Media was our next tap. We routinely take out technical articles that provide more information about our technology & product. For all queries, we make sure they are addressed within 24hrs. In all, the year 2021 has been a smooth sail considering we were one step ahead in planning,” said Shivangi Bhadauria.
Growth Opportunities
“Technology as space and sector has been a world for innovation & opportunity, it's about co-creating value with the society. Therefore, there need not be a specific trend but how a brand utilises technology to create a smarter overall experience. Artificial Intelligence & Machine Learning have permeated business processes & life as we speak of it,” added by Shivangi Bhadauria. “MSI has always been a driver of innovation & technology, we push our limits to bring the best for our end users. Talking about AI, MSI’s audio system has reached an all-time high. Driven by intelligent AI acoustic algorithms, the exclusive “Speaker Tuning Engine” is the smartest engine that monitors the audio in real-time. It eliminates distortions and vibrations while maintaining the same audio quality. Furthermore, to create that immersive & seamless experience, we have integrated the cross-device experience with MSI App Player. Be it gaming or editing with our app player, users can easily focus on the details on a bigger screen with no compromise on performance.”
Best Service Commitment
While travelling restrictions prevail throughout the country, we aim to simplify the service process to the next level. Shivangi Bhadauria commented, “Our strong tech support ensures all customers are contacted within 24hrs. To further create a hassle-free process, we now have a user-friendly service FAQ page that servers as a step by step guide to help resolve software issues sitting at home. A major leap forward for MSI would be the new on- site service program that will commence from next quarter. This will ensure higher customer satisfaction at the comfort of their home. We believe customer service is not only restricted to our service centres but also social media has become an easy go to means for many to touch base with the brand. We strive to keep our response rate high & ensure these are addressed by our tech support team within 24hrs.”
Support for Channel
“After a year into the pandemic, we see a drastic change in human buying behaviour & work-life, to say the least. Ecommerce is booming, encouraging more businesses to go digital. MSI has stepped up to adopt a more holistic approach where Omni channel solution is the way forward. We make sure product inquires that come in through Social Media are shared with our channel partners to make sure customers get a seamless & premium shopping experience. We also aid our partners by integrating their business online to help eliminate location as a barrier. To ensure our stores create that premium shopping experience, in shop decorations are quarterly renovated with sufficient merchandise,” concluded by Shivangi Bhadauria.
