The adoption of PCs has exponentially increased among Indian consumers due to boost in digital activity especially during last one year. PCs have become a need for today’s working professionals and students as everything has shifted to virtual medium in the new normal. AVITA, the well-known PC brand is offering an affordable range of feature-rich laptops and has expanded its presence all over India with a strong retailers’ network. While talking to DT, Seema Bhatnagar, Regional Business Director (South Asia) and Country General Manager (India), Nexstgo Company Ltd shared exclusive insights about their business operations and channel plans.
Buying Trend
“Our major challenge was in the initial phase of the pandemic, as the offline market was not active and there were no experience centres for our customers, but with the new WFH and LFH culture, a newfound demand for laptops has emerged across the country. New technological advancements are surfacing in the industry and intriguing more and more people day by the day. Gradually a setup has been created for people to stay connected through technology, wherein, people have recognized AVITA as a brand where they get to fulfil their requirements at an affordable cost, helping us stay afloat and cater to our customers to the best of our abilities. Keeping last year’s journey in consideration, we look forward to an upward spiral of growth in 2021 as well,” commented Seema Bhatnagar, Regional Business Director (South Asia) and Country General Manager (India), Nexstgo Company Ltd.
Emerging Opportunities
Commenting about the growth opportunities in the market, Seema Bhatnagar, named three emerging opportunities for technology business in India. Ease of business – The rise in WFH has created a space for gadgets and we can see the growth especially in the laptop category. Rise in online education – In the unprecedented times as these, there has been a noticeable growth in the online education. AVITA has introduced new collections in the market that are fit to all pockets. Dependency on the E-comms – As people are getting more comfortable with the social distancing norms and the offline stores has been mostly in active past year, people have become more dependent towards e-com websites.”
Service Commitment
Seema Bhatnagar added, “We give two years of onsite warranty in our laptops for the convenience of our customers in case of any initial issues. The customers are not required to visit the service centre. Our service team and service partner F1 Info Solutions and Services Pvt Ltd is always active and just a call away with our toll-free number 1800 103 9635. The tech support is given via call and if need be our team has gone overboard by visiting the customers’ location, be it in any pin code of India.”
Support for Partners
“As the OEM brand, AVITA provides laptops with best suitable price for their customers. We tend to innovate and bring technological advancement and provide the latest technology to our customers. Our top-quality laptops create an appealing effect on their customers, especially as the brand offers laptops with 18 different colours, and 6 patterns, they are reliable, durable and most importantly affordable, and along with it the brand also offers an additional 2yrs onsite / carry-in warranty,” concluded by Seema Bhatnagar.
