India is one of the biggest market globally for any brands that is embarking on new innovations. The key sectors such as IT has seen immense growth in the Indian subcontinent and tech brands are striving to serve this market with their cutting-edge innovations. In the storage solution segment, the advent of new technologies driving the attention of consumers thereby the tech brands coming up with strengthened strategies for fulfilling this surging demand. Micron is one of the most prominent market player in the storage market and has already cemented its position in the market through relentless efforts and next-gen innovations. Micron has served all types of enterprises, businesses and professionals with its storage solutions that have taken its growth journey forward.
Subsequently, taking a step ahead, Micron backed its consumer-focused brand ‘Crucial’ to make greater growth possibilities in the Indian market. Crucial by Micron made its place in the Indian market very quickly as it brought a wide range of memory products. Class-leading memory products helped Crucial to garner a good market share and accelerate its growth forward. Moreover, the rise of new verticals like WFH and LFH created a good demand for memory products. Crucial has clocked a good growth momentum in the DRAM and SSDs segment as it is constantly offering high-quality products. Crucial by Micron is channelizing its business with a very long term vision and putting all the required efforts to reach the maximum number of customers. With the increasing demand for high-end storage solutions across the verticals, Crucial is on its way to confront the competition and stay ahead of its counterparts.
In the last one and a half years, Micron has seen tremendous growth in both the memory and storage side of the business due to boots in WFH, LFH, gaming penetration, and government initiative on digital India which fueled their market expansion. They have succeeded in bringing the best storage solutions for all sets of customers to capitalize on these huge emerging opportunities. Also as per the various market reports, they have emerged very strongly and have been very well recognized now as Crucial by Micron.
Crucial as a brand of Micron consumer business is one of the largest memory manufacturers in the world known for its best quality products. Till 2019 Micron in India was considered more an enterprise and OEM brand. However, with the recruitment of key team members and focus from the brand on India's business, Micron has seen a sea change in its market share, brand value, and consistency from the consumer business unit.
Being one of the largest manufacturers of storage products, Micron has taken several initiatives to boost its growth. In the mid of 2019, Micron hired top executive and IT industry veteran Rajesh Gupta to manage Micron’s India & SARCC business who is currently serving as Country Manager and Director sales. Following the leadership expansion, Micron also appointed one more senior executive Parminder Kalra to manage the Consumer business. Since then, the brand has emerged as the top contender in both DRAM and Internal SSD business in India.
Bringing key people into the system and using their expertise had helped the brand in achieving success across the Indian market within a very short time. Their true channel connections really helped the brand in building one of the robust channel ecosystems across all markets in India. The brand is focused on putting processes and systems in place with consistent supply with competitive prices. In the last year, they have introduced channel-friendly programs, robust after-sales service, optimum distribution, and best quality products from the brand.
According to the market sources and data, the Crucial brand now in the internal SSD segment is selling 1 Lac unit and about 1.5 units in DRAM consistently quarter on quarter, making them the top contestant among the competition. Due to the emergence of various trends and continuation of the digital wave, demand for SSDs and DRAM will become more mainstream while demand from the PC upgrade market will also further fuel this market. By offering the best solutions at an affordable price point, building a strong channel network, and providing excellent service support, Micron seems to be doing all the right things in advance to capture leadership positions among the Indian storage & memory market by the year 2021.
