The Indian eSports industry is rapidly evolving and there are immense opportunities for brands that bring cutting-edge hardware products for setting-up a powerful gaming PC. Grand eSports tournament and the popularity of several major games such as DOTA, CSGO and PUBG attract Indian youth to take up gaming as a career and grow within this space. This has led to a huge increase in demand for high-end gaming PCs and hardware. AORUS, one of the leading brands from Gigabyte, is catering to this market by offering a wide product portfolio to Indian gamers. Rajeev Ranjan, Editor, Digital Terminal recently interacted with Sunil Grewal, Director, GIGABYTE Technology (India) Pvt. Ltd. to further know about the overall channel and product strategy of Gigabyte. Read below the excerpts:
Rajeev: How do you see the growth momentum for Gaming market in India when market is slowly opening up?
Sunil Grewal: When lock-down announced in April, to urge the gamers to stay safe and practice social distancing as much as possible. The wellbeing of the community is of paramount importance to us. AORUS hosted a Team-Up, Fight Corona campaign in 5 games, total 247 teams engage with us. From Q2 till now, ongoing gaming activities we brought to the gaming community. We are delighted to see the engagement is growing online between fans, gamers, streamers, and brands.
Rajeev: How is AORUS brand supporting the gaming community in India? What is your game plan for this market during OND quarter?
Sunil Grewal: AORUS is a brand for gamers, offering the most extreme gaming experiences for enthusiasts worldwide. We ran regular tournaments, show matches, and over 20 Livestream on AORUS FB/YT channel each month to bring excitement to the communities. To thanks fans for the support, we conducted a giveaway campaign to appreciate the support.
Most of the tournaments are hosting for superstars and influencers worldwide. As gaming is a concept growing in India, and we would like to work and grow together with the community teams. Starting in November, we will be hosting a ShowStopper Series last for 3 weeks. A total of 128 Indian gaming teams will participate, and the top 20 teams will have a chance to vote by the fans as a challenger. We hope to take this opportunity to make a spotlight on the local gaming teams. Team Up, Fight Together for the growth.
Rajeev: Please brief something about the recently launched RTX 30 series graphics cards and your expectations from this product launch.
Sunil Grewal: RTX 30 series graphic cards deliver the ultimate performance for gamers and creators. The new generation of AORUS RTX 30 Series graphic card featured the MAX-Covered Cooling technology. With stack fan, exclusive wind claw, and the alternative spinning fan making designed to eliminate turbulence and improved thermal efficiency. In terms of game performance, we’ve seen a significant gaming improvement on the FPS. The RTX 30 series had 26% improvement compare to RTX 2080Ti, and 43% increase over the GTX 1080Ti. Besides excellent cooling and superior performance, LCD Edge View is another spotlight of AORUS RTX 30 series graphics cards. The LCD Edge View can allow users to customized content including text, pictures or even short GIF animations.
Rajeev: What are your top commitments to your customers regarding service support for motherboards and other accessories?
Sunil Grewal: GIGABYTE has 6 service hub and 50 collection points across India. We care much about user experience and customer feedback. From research and development, we had a dedicated team to make sure the product quality is good. If the customer has any feedback on the products, we offer E-support online system and service center for further quires.
Rajeev: How are you aligning with your channel partners to speed-up the growth momentum in the coming months?
Sunil Grewal: GIGABYTE works closely with channel and eTailer partners as usual. We aligned with key channel partners to promote on social media, webpage, and online campaign. With more visibility to help both sides to grow.
