![Xiaomi Leads The Indian Smartphone Market with Highest Shipments in October: IDC](http://media.assettype.com/digitalterminal%2Fimport%2Fuploads%2Fnews%2F1608552548s_IDC-Smartphone.jpg?w=480&auto=format%2Ccompress&fit=max)
According to the International Data Corporation (IDC) India Monthly Smartphone Tracker, which tracks the monthly shipments into the market, India's smartphone market registered a massive year-over-year (YoY) growth of 42% in October shipping 21 million units. The growth was driven by multiple online sale festivals and continuing pent up demand from 3Q20. This is the highest ever October shipments and 2nd highest for a month, following 23 million units in September 2020, an all-time high for a single month.
Key highlights:
According to the IDC India Monthly City-Level Smartphone Tracker , which tracks sell-out units (final sale to consumers) for the leading 50 cities of India & the rest of the states, a record 22 million smartphones were sold in October, registering strong YoY growth of 38%, driven by consumer purchases during the pre-Diwali month.
The key city level market trends for October were:
City Highlights
Channel Trends
Price Trends
“Half a million 5G devices were sold, with almost 80% from the top 10 cities of India. Though 5G is a driver from a technological advancement standpoint, uncertainties on spectrum availability, clear use cases and high prices might restrict its uptake to few bigger cities initially," says Sachin Mehta, Market Analyst, Client Devices, IDC India.
Upasana Joshi, Associate Research Manager, Client Devices, IDC India, mentions, “In 2019, a total of 140 million smartphones were sold in India. IDC expects 2020 to exit with a single digit decline in final consumer sell out. Though first half of 4Q20 will witness high sales owing to festivities, the second half will be lean with a cyclical dip as inventory cycles normalize and stocks get replenished. With the smartphone market still concentrated around the leading 50-70 cities of India, the industry must address the untapped potential in the lower tier cities with affordable entry-level offerings to offset the large feature phone base and ensure steady year-over-year organic growth in upcoming years.”