The current WFH scenario has made one thing clear that customers are relying on PCs more than ever and it shows that technology matters. Talking with DT on WFH trend, Anand Subramanya, Director, Product Marketing, Consumer and Small Business, Dell Technologies, India said, “In the last few months, people have quickly transitioned to remote working, increasing their reliance on digital technologies and tools. Demand for technology devices have gained momentum with increased work from home and learning from home requirements. PCs are at the center of it and are being used for both content creation and consumption. While the demands and preferences may change in days to come, the need for a PC in the WFH segment is here to stay for the foreseeable future.”
Shift in Consumer Demand
“The current situation has shown us that users need a PC that serves various purposes – both work as well as entertainment need of the customers. One constant factor to consider is the increased screen time. At Dell our portfolio is divided between consumer and gaming line ups. Our Alienware and Dell Gaming series address these needs for gamers, by offering vibrant display options, great performance and functionality that address evolving needs. The XPS 13 is a perfect device for day-to-day use, whether it is for working on personal and professional projects, binging on favorite shows, or video calling. The XPS 15, on the other hand, is for all the creators, artists, and influencers around the world. It offers incredible audio-video capabilities to make processing and editing a breeze. For students, the Inspiron series has been a reliable option. Therefore, we want to offer a PC personalized experience for users. Certain key features that will remain important are innovative designs and flexible form factors like higher screen-to-body ratio in a compact form, hybrid devices, thinner and lighter designs,” stated by Anand Subramanya.
Steps to Accelerate Growth
Dell is collaborating more closely with their partners across GTMs to delight customers with the best and safe shopping experience. Anand Subramanya reveals, “We continue to maintain our traction via a robust product portfolio and support from trusted technology advisors for our small business customers as they navigate through the new normal. For our channel partners, we have structured our programs to ensure that the partners have improved cash flow, Our new product launches like XPS and Gaming range are at right time before festival sales, we are also providing extensive training to the partners, attractive offers for the end customers to ensure that our channel partners are best equipped to maximize the sales during the festive period. We have also started our all new TV campaign “Watching is the new everything” coinciding with the IPL this year. This camping focuses on Immersive watching experience that dell laptops deliver to our customers; this will continue throughout the festive period.”
