Although, COVID-19 showed the worst results for most of the organizations but at the same time, it helped many IT brands to grow. WFH model forced the remote workforce to adopt best tech solutions and products which resulted in generating the demand for devices or solutions across all markets segment. According to Seema Bhatnagar, Regional Business Director(South Asia) and Country General Manager(India) – Nexstgo Company Limited, “Though WFH has been tough to adjust for people, IT has emerged as a saviour for nations/organizations/people to stay connected and helped us pass through this phase with some ease. IT has been growing well and sales have reached their peak during this period. The Indian market has always been a volume-driver for many products and this scenario has been a blessing in disguise for the industry. This trend is bound to continue for a long time since laptops have become a need rather than just a necessity.”
Consumer Buying Trend
Whereas sharing her opinion about the trend, Seema Bhatnagar, said, “With people increasingly multi-tasking in the phase of WFH, users want to get their hands on the latest tech gadgets to facilitate working without a glitch. Considering this, users are now becoming aware of the modern PC segment and switching to it. Upgradation makes technology obsolete and consumers would want to buy products with the most updated and latest configuration across the category. For the same reason, we can see users switching over to Thin and Light SSD based laptops over HDD.”
Plans to Grow Further
As the demand for PCs has gone up, there is a huge opportunity for channel partners in this segment. But making a balance between all channel is very much required for a healthy ecosystem. Seema Bhatnagar said, “We can see relaxation in the WFH trend now and are keen to balance both offline and online channels. The market strategy of Avita is to fill the void with rightly priced models with the best configuration. We have been seeing amazing demand for our PURA/MAGUS series of laptops which are budget-friendly and fulfill the need to stay technically updated.”
