The Indian laptop market is flourishing at a very good pace due to the significant surge in the demand. The increased demand for laptops attributed to work from home model adopted by the companies. Also, the laptops are generally preferred over desktops due to mobility. So the laptop brands have been very aggressive to capitalize on the growth opportunities in this segment. There has been a good growth momentum for online retailers as people chose online medium to buy rather than visiting the offline stores during this pandemic situation. In the Indian laptop market, AVITA is a prominent provider of innovative & advanced laptops under an affordable price range. In an effort to know more about the overall landscape of the Indian laptop market in the current situation as well as AVITA’s further plans, Rajeev Ranjan, Editor & Publisher, Digital Terminal recently interacted with Mahmood, Head- Online Sales, Nexstgo. He shared his thoughts upon AVITA’s business operations, buying trends and their service commitments to customers. Read below the complete interview:
Rajeev: How do you see the role of online retailers for AVITA’s business during the last few months?
Mahmood: Online sales channels have played an extremely important role for us in the last few months. The channel ensured our products were available at an extensive number of pin codes across the country. Additionally, associations with our online partners have been rewarding as we have identified the portfolio gap in the category and filled those gaps with the right proposition in terms of specifications and pricing.
Another reason for the success of the online channel is its ability to execute swiftly, making deeper inroads into the target audience and getting their feedback instantly.
Rajeev: What are the three buying trends in Laptop categories when it comes to buy online?
Mahmood: The biggest factor driving the growth of the industry is that families are moving from one laptop per family to a laptop for each member as we increasingly witness people working from home or studying from home. Customers prefer laptops that are thin, feature SSD storage, and come easy on the pocket. Online customers are more evolved and aware of the right specifications, purchase offers, easy return policies, etc, something that Avita promises unconditionally to its customers.
Rajeev: How do you take care of a balance between offline & online channel?
Mahmood: The only way to find a balance between online and offline channels is to discern where the customers are. We understand the pulse of our consumer base and offer different products across different channels by figuring out where the maximum demand is being generated. This helps us in providing ease of business to our partners and ensuring profitability.
Rajeev: How do you assure the best service support for consumers who are buying online?
Mahmood: At Avita, we pride ourselves on our best-in-class service support and believe that it sets us apart from our industry peers. Going one step ahead of the standard offerings, we also extend WhatsApp services to customers wherein they can send their queries and our team quickly responds to and resolves them.
