WFH and increasing demand in online gaming segment fuelled the market movement at some extent. Sachin Sharma, Country Manager - India at ADATA Technology (India) Pvt. Ltd. commented, “Since the lockdown was lifted, I believe at least 20-30 percent of employees are still continuing to work from home. IT industries are acting as a survivor for the companies to run their business during and post lockdown. From the banking sector to the education sector everyone is looking for virtual work. On the other hand, during the COVID-19 outbreak, online gaming has picked up as a popular option for stay at home entertainment. Our gaming and PC related products have been addressing these demands well which is helping us to our business growth.”
Challenges in Journey Ahead
Brand ADATA has been offering wide range of products for Indian customers but like other brands, logistic remains the biggest concern in today’s scenario. Sachin said, “The main challenges we are currently facing is logistics. Since the many states are still under partial lockdown, we are facing it as a biggest challenge in terms of business continuity. China is one of the largest manufacturing of technology products and solutions in the world are hit hard as a large number of citizens contracted the disease. This led to partial and full shutdowns of industries, plants, and factories. Many companies have disruptions in their logistic hubs and delivery routes due to closures. These impacts have been felt by companies, from small third-tier suppliers to billion-dollar conglomerates.”
Plans for Boosting Business Growth
“We at ADATA, see this pandemic as a business opportunity as I believe there is a hike in demand of the PC and gaming products and to fulfil the requirements of our customers is the ADATA’s first policy. We are looking for more channel partners for our ADATA and XPG range of gaming products to reach out to our target customers as they play a vital role in penetrating the market and enhancing existing customer relationships. We may organize partner training to help them understand the specialty of using ADATA products. Working with reviewers, influencers who help us in communicating the benefits of using a good brand and to meet the requirements of our targeted customers, we are coming with the exciting launches” added Sachin Sharma.
Sachin further said, “We see the opportunity of e-commerce market in India as COVID-19 has forced us to go digital. In other Asian countries, the e-commerce market has already 30 to 40% of sales in past years but India is just at the starting step and since COVID-19 has forced us to adopt digital, we prepared all our product ready to sell on major e-commerce platforms and enhance the product feature, information to build online purchasing friendly environment.”
