The industry at present is soaring with opportunities for all, and every company or brand catering to this industry will be able to grow along the cybersecurity market. Dipesh Kaura, General Manager, Kaspersky (South Asia) commented, “We have seen a rise in the demand for cybersecurity intelligence and solutions in the past few months. Because of the sudden lockdown and an increase in activities by cybercriminals, the need for cybersecurity solutions has witnessed an escalation of almost three-fold. Most of the companies already had plans chalked out to implement the right cybersecurity solutions for their network strengthening them further. However, the lockdown in many cases has escalated the process and we now see enterprises getting in action in order to secure their networks, as well as their remotely working employees. Many small and medium businesses too have understood the need for cybersecurity solutions and practices in order to further grow their businesses online across various regions.”
Obstacles in Business Continuity
Despite lockdown eased few months back but there are still some key challenges in the business continuity. “Going for on-site evaluations to access the risks faced by an enterprise network has been on a halt due to the current situation, making it a bit challenging for our teams to personally meet the CISO’s and IT teams to understand their situation more closely. While meeting our customers and partners physically is still a challenge, we have been using various digital platforms to communicate with them, and our conversations have become even more frequent and productive than before,” said Dipesh Kaura.
Strategies to Boost Growth
The organizations are realigning their go-to-market strategies in order to accelerate the growth that was affected due to lockdown period. The market scenario is a bit changed and so the approach of organizations to cater the market. Dipesh Kaura said, “The approach that we are following currently and will continue to do so in the coming months is to train our partners and help them specialise in their particular field of interest. For example, if a partner is interested and has some knowledge in the BFSI sector, experts at Kaspersky help him specialise in this sector so as to enable him to help his consumers understand and mitigate the risks accordingly. Our key plan is to focus on advanced cyber solutions like OT Security, Cyber Threat Intel, Fraud Prevention, etc to name a few to help organizations respond to critical pain-points in the dynamic cyber world.”
Dipesh further added, “Another key initiative that we are working on is to create cyber awareness by conducting online cyber workshops and training campaigns for enterprises and channel community based on their existing cyber maturity. Our prime intent is to be seen as a Cyber Solutions Partner that can help organizations create transition from Cyber Security to Cyber Immunity. Our key marketing strategy is to fuel our brand awareness with increase in reach to our end-users with the help of digital and print media as well as our channel partner community.”
