HP has announced a range of new innovations designed to meet the needs of businesses with hybrid workplaces and distributed workforces to make remote employees as productive, connected and secure as possible, while seeking cost-effective ways to buy and manage IT.
“HP’s new innovations are customer focused and will create benchmarks across its PC, print and services portfolios. With organizations prioritizing their investments in technology to enable their employees with flexible, hybrid working environments, HP aims to offer them best experiences on the devices, performance and essential support.” said Ketan Patel, Managing Director, HP India Market.
“A key focus for us will be Small and Medium Businesses who contribute nearly a third of our GDP and generate employment for millions. As SMBs are trying to bounce back after the pandemic, they will benefit immensely from HP Business Boost which will provide the right devices, technology, collaboration services, and productivity tools to unlock innovation for the customers and drive growth,” he added.
SMBs are a critical component of the Indian economy and technology plays a pivotal role in helping their growth. The HP Asia SMB Outlook Report 2020 reveals that Indian SMBs are banking on Digital Transformation to rebound from COVID impact and are more confident than their Asian peers in bouncing back post COVID. SMBs in India recognize the importance of going digital to revive their businesses. Three-quarters (75%) of the surveyed businesses believe that digital adoption is essential or very important to their success.
As Indian SMBs look to capture future growth opportunities, HP as their long standing partner is offering innovative solutions like Business Boost to help them realize these priorities and drive digital transformation.
Enhanced PC solutions to enable new ways of working
The future of work has accelerated on a dramatic scale with several years’ worth of transformation happening in mere months. Employees rapidly shifted to working from home, businesses big and small raced to replace physical transactions, connections and workflows with digital counterparts, and students and teachers adapted to online learning. As hybrid organizations and workplaces become the new standard, IT departments are focused on making remote employees as productive, connected, and secure as possible.
To address this new reality, HP today introduced a range of enhanced PC solutions designed to address a variety of rapidly evolving work environments, providing flexibility for partners and customers of all sizes.
The HP ProBook 635 Aero G7, the world’s lightest AMD-based business notebook, is designed to keep users productive in the home or office or on-the-go with a starting weight of under one kg and long battery life.
Highlights of the HP ProBook 635 Aero G7 include:
HP’s other new PC innovations include:
Reinvented print solutions deliver value, simplicity and efficiency
The shift to remote and distributed workforces has accelerated many companies’ efforts for remote management and digitized workflows. As customer buying behaviors continue to evolve - everyone – from large enterprises, governments, SMBs and individual employees have had to adapt to new workspaces and digital business methods.
In response to these changing dynamics, HP launched new print products, services and solutions optimized to enable new ways of working, new ways of managing and new ways of buying.
The HP LaserJet Enterprise 400 Series is HP’s smallest enterprise printer providing seamless remote management and the world’s most secure printing experience:
HP also announced a new version of HP FutureSmart firmware – enabling a consistent, secure operational system across HP’s entire enterprise printer series. Launching with the LaserJet Enterprise 400 series, FutureSmart 5 provides customers investment protection, additional security protections, and readiness for advanced cloud-based workflows.
HP’s other new Print innovations include:
Delivering new ways of buying and managing
HP understands the complexity and challenges businesses face in today’s unpredictable climate. It is therefore bringing to market a new solution-oriented program providing peace of mind and ultimate productivity. HP Business Boost provides the right technology, security, and support services enabling SMBs to manage the workforce evolution at an affordable monthly cost.
With SMB owners planning to adopt options for employees to work from home in the long-term, they are looking at options that can help them manage, protect, and support their remote employees while ensuring business continuity. According to the HP Asia SMB Outlook report 2020, one in four Indian SMBs aim to migrate more processes to digital and one in three will use online meeting and digital tools as strategies to rebound from the pandemic.
Through HP Business Boost, HP is providing the practical support SMBs need to thrive post-pandemic:
These new innovations and solutions were announced at HP Reinvent, HP Inc.’s annual global partner event. At the event, HP also issued a call-to-action to its partner community to lean in to driving meaningful change across the global IT industry in the three pillars of Sustainable Impact: people, planet and community – with an emphasis on racial and gender equality. Diversifying the IT channel ecosystem is a central component of HP’s new Amplify channel partner program launching November 1.
