“More People Are Moving Online Due to The Current Situation”

The market landscape in post lockdown era is not as same as it was earlier. The entire market and even consumer trends have changed drastically. Talking about the shift in consumer trends, Sunil Grewal, Director, Gigabyte Technology (India) Pvt. Ltd. says, “We’ve found user behaviour changed during the COVID-19 situation. More people are moving online due to the current situation. Online exposure such as social media, community groups are getting more important. Furthermore, more retailers start to do regular posts on social media to attract customer’s notice.”

Challenges in The Way to Grow  

The challenges in post lockdown era are posing a serious point of concern for businesses as the resources are limited. Highlighting one of the key concerns, Sunil Grewal said, “Shipment to end-users side may get delay due to the lock-down. However, GIGABYTE as a brand caring for customer’s feedback, we will try our best to deliver the best for every consumer who bought from us. Team Up, Fight On!” 

Post-Lockdown Business Plan 

AORUS as a brand for gamers always thinks of what to be best for the gaming communities. Sunil Grewal commented, “As COVID-19 happens, we ran a campaign called to team up, fight corona. By holding an online gaming tournament, team up with streamers, and gamers to run charity cup, use gamer’s way to support the situation.  Moving forward, we will continue holding the AORUS Cup campaign, and increase online visibility by ting up with top streamers in India.”