Currently, we all are focusing on driving business growth further. Businesses are getting now good traction due to emerging demand and opportunities in various segments. Vinay Shetty, Regional Director, Components Business, India and South Asia, ASUS said, “The businesses are getting Business has resumed back to normal with newer opportunities coming up in our verticals like Networking & wireless, Gaming Peripherals and LCD. The demographic spread of the country has helped the business to flourish in smaller cities in the time of this crisis and in major cities, it has shown the resilience to face the pandemic and fight for every possible business opportunity.”
Missing Physical Interaction
While asked about challenges in IT market post lockdown, Vinay Shetty commented, “As a brand, reaching out to and meeting our partners and sharing our new technology – understanding their concerns, exchanging ideas on how to improve business and how to get more with less remains a bigger challenge. As sales and marketing need to ensure our partners concerns are understood and addressed periodically which is to a large extent addressed thru video calls, video trainings on online platforms but having face to face meetings has its own advantages of personalisation and familiarisation.”
Unlocking Business After Lockdown
Businesses are learning to sustain and work in the new normal but at the same time they are also taking all precautions against the existing challenge. Vinay Shetty stated, “Post the lockdown – Our team’s safety and partner’s safety remains our top priority – At no point must we forget while conducting business that we still are living in the Pandemic period. The Sales and Marketing team has to plan well and seamlessly on how to effectively collaborate with the partners to leverage the Online and Offline space and even train newer partners on the skill set needed to start their own online business. We are working with various e-commerce partners to improve the Information delivery and end customer reach. How to improve the profitability and revenue of our loyal partners remains our fundamental objective.”
