The lockdown had forced the market players to restrict their business activities that resulted in a huge setback. But the post lockdown market players have geared up to tap the demands in certain product segment. Seema Bhatnagar, Regional Business Director (South Asia), Nexstgo Company Limited comments, “Post lockdown, we have witnessed a tremendous increase in our overall sales. The reason behind this increase is our capacity to manufacture and meet the market demand as we manufacture without involving any third party/OEM.”
Challenges in New Normal
The new normal has its own drawbacks that are posing challenges for day to day businesses as we have to follow the strict guidelines. Even the customers are not keen on stepping out and shop at the retail stores. Seema Bhatnagar says, “During this period, the major challenges have been in regards to the offline segment. As the market situation is not feasible, people are still apprehensive about going out. Thus, market activations, brand promotions, and outdoor promotions in this segment have become very difficult. Keeping the current situation in mind, we are trying to expand the footprint of our channel/offline sales as well as online sales.”
Road to Success Post Lockdown
Now businesses are strongly focusing on new ways of accelerating the growth and conclude the year on a positive note. Seema Bhatnagar concludes, “As normalcy is gradually restored in the business landscape, we now want to inspire customers with our cutting-edge products. Thus, the brand will be focusing on experiential marketing to offer hands-on experience of the products to potential customers.”
