With an increase in the number of connected devices in the new normal, there has been exceptional growth in the creation and consumption of data. Sameer Bhatia, Director of Asia Pacific Consumer Business Group and Country Manager for SAARC & India, Seagate Technology said, “Our strategic focus will remain on delivering the industry’s best-performing drives, enterprise systems, and data management solutions that offer higher capacity, unprecedented performance, and unparalleled reliability, while maintaining a high degree of data integrity. We have always been at the forefront of advanced technology-enabled and purpose-built offerings, thanks to our continuous research and innovation. We are committed to building future-ready and robust data management solutions that deliver meaningful success.”
Sameer added further, “With the growing business opportunities, our focus continues to be on engaging with the partners and distributors network. Our channel ecosystem continues to grow in numbers and reach as we better understand evolving opportunities in the current market scenario and double down on our efforts to engage with our partners and customers more closely than ever.”
Challenges to Confront
At a time when many people around the globe find themselves working from home, it is every company’s responsibility to do right by its employees and to fulfil its commitments to its customers—even if it calls for restructuring. Sameer stated, “Improving data security is the most important factor driving the changes to how organizations manage central storage needs. Awareness about the data preservation is another challenge that needs to be overcome to protect the organizational information. Managing data in the multi-cloud ecosystem, according to Seagate’s Rethink Data survey, is a top data management challenge expected over the next two years—with managing data in hybrid cloud a close second. Improving data security from edge to core is the most important factor driving the changes to how organizations manage central storage needs.”
Business Strategies to Accelerate Growth
Seagate has been a leader in the storage market since long time which has been possible due to excellent support from channel partners. Commenting on partner’s contribution to the success of the brand in India, Sameer said, “Our leadership position in storage space in the country has been possible with the constant support of our distributors and channel partners. Working towards our partners’ business success across all the cities in India is one of the key focus areas for us at Seagate. We believe in nurturing our partner ecosystem by understanding their needs and guiding them with all the product knowledge and tools to enable their success in a competitive environment. We connect with our customers and partners in the markets through the Seagate Insider partner program. This year, we will continue to focus on providing comprehensive training sessions and seminars as well as working on co-marketing initiatives to better identify evolving opportunities in the changing norms currently.”
“With the emergence of IT 4.0, our focus for this year is to help partners drive profitability by enabling them to embrace and monetize the new opportunities around edge computing and artificial intelligence (AI). In addition to regular products and technology trainings, Seagate is also dedicated to providing its partners better understand of its evolving opportunities. As a brand, we believe in growing the partner ecosystem and right set of partnerships. A lot of our focus is on being close to the reseller partners, understand their needs and enable them with right set of knowledge and tools, so that they can keep pace with the latest products and offerings and serve their customers with right products. Our number of partners has definitely been increasing, and we are growing rapidly with the right partnerships,” concluded by Sameer.
