Unique Infoways brings House of Technology (HOT), first of its kind Electronics & IT Metro Mall housed in an area of 40,000 sqft. This new plush marketplace located at the Nehru Place Metro station is undoubtedly set to become the new, happening destination for IT & electronics products.
HOT has several “firsts” to its credit: The first strategically located electronics outlet in a buzzing metro; the first store to remain open 24X7 the year round; the first to host close to 100 technology brands under one roof; the first to offer product fulfillment solutions onsite and the first retail format that ensures maximum interactivity between customers, products and sales support staff. Nehru Place Metro Station becomes the first Metro Station to host such a significant IT retail complex in its premises.
Speaking at the HOT launch conference, Mr. Vipul Jain, CEO & Promoter, Unique Infoways, said: “We are pleased that we have been able to bring together all the premium IT brands under one umbrella called HOT, making this a truly one stop destination for all gadget needs. I am proud to dedicate HOT - India’s largest, world class and interactive digital lifestyle centreto the people of Delhi. We have introduced a format that allows close interface with our customers to help them make optimal decisions as per their requirements and incorporated a non-intrusive way of gaining insights into consumer’s buying behavior which will help us customize our solutions and gain customer confidence . Iam confident that HOT will be a game changer in IT retail and we have definitive plans to scale up this business by replicating this in other cities and centres.”
“We intend to follow and exceed the best global business industry practices, which will deliver a true world class retail environment. Our aim is to provide customer post sales support faacilities as well and we have dedicated resources for the same”, he further added.
More than 100 brands that include Apple, Dell, Lenovo, IBM, HCL, HP, Acer, Asus, Toshiba, Fujitsu, Samsung, LG, Blackberry, HTC, Nokia, Sony, Motorolla, Micromax, Canon, Fujifilms, Nikon, Panasonic, Viewsonic, Bose, Siennehiser, Jabra, iBall, Philips, Huwaei, Hitachi, Compaq, Casio are on display at the mall.
HOT expects about 12,000 footfalls daily and targets a sale of approximately 20 cr. per month. The marketplace will also host various IT and electronics exhibitions ,new product demonstrations and brand launches besides recreating a vibrant , lively environment through live entertainment acts and performances.
Also present on the occasion were Debjani Ghosh, MD- Sales & Marketing South Asia, Intel, Manish Sharma, MD,Panasonic, Mr. Kadato Kimura, GM, Marketing, Sony India, Sanjeev Krishan, Chairman, Iris Computers who spoke glowing words about the HOT initiative.
