Authored by Mr. Purshottam Purswani, CTO, Atos India
Synopsis of the digitization strategy:
Atos has been a part of an exciting digital transformation journey for a medium size rapidly growing enterprise specializing in Restaurant & Confectionary products business and supporting the company’s Digital initiatives and strategies.
In the last six decades, from a small family run business, the company has come of age with multiple products of daily life in a large part of the Western India. Prospectively, the company started with its ambitious expansion of their Restaurants Division, Ice Cream Business and Fast Food Parlours. To leverage the advantages of the digital wave and be future ready, the company started its modernization & standardization process as a part of their strategic digital transformation journey.
As one of the key areas of digital transformation, the company envisaged to empower its salesforce, enabling it with a solution automating the current manual-based processes. Challenges which were highlighted during the journey of the salesforce solution transforming was of revenue loss due to the manual process, lack of real-time task allocation & reporting, manual processes increasing turnaround time & decreasing efficiency, lack of traceability of reports resulting in reduced productivity and unable to access the business insight/customer insight.
How did Atos leverage disruptive technologies to address the challenges for this small enterprise?
The differential outcome of the digital transformation journey for the Small Enterprises leveraging technology: